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Bliley Lorillard

[Handwritten Notes Regarding Computer Analysis of Gori's Brand-specific Tar & Nicotine Data]

Date: 04 Mar 1977
Length: 1 page
00136437
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Abstract

Indicates "recast T&N [tar and nicotine] data on [Gio] Gori's criteria for FTC [Federal Trade Commission] brands per attachment". Notes "Stevens prefers not going that route unless [unreadable name] does & we discuss benefits". Consists of legible handwritten note (attachment missing).

Fields

Type
NOTES
Named Person
Eysenck
Gori, Gio Batta, Ph.D. (Tobacco Consultant, formerly w/ NCI, Industry Expert)
1993 Started career at NCI and then went to work for the industry. Believed a safer cigarette could be made, and that there were safe threshold levels for exposure to the chemicals in cigarette smoke.
Stevens
Named Organization
Federal Trade Commission (Enforcement agency for laws against deceptive advertising)
Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.
Keyword
Neuroticism
Thesaurus Term
Tar (Measures)
nicotine level
government agency
data analysis
industry strategy

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