Bliley PM
[Re: "New Scientist" Article by Professor Philip Burch]
Abstract
References article by Professor Philip Burch published in Great Britain's "New Scientist" weekly magazine, which argues "against the view that cigarette smoking causes lung cancer." Indicates rebuttal by Oxford Professor follows. Opines positive advertisement value fostered by the article and Professor Burch's points. Lists criticisms and writings on the smoking and health controversy submitted by Professor Burch to British medical journals. States new article " is likely to draw criticism, but may also attract some supporters." Recommends bringing "new evidence of the controversy to the attention of the media in this country."
Fields
- Company
- Philip Morris
- Type
- Memorandum
- Author
- Holtzman, Alexander (PM Asst General Counsel. 1975-85.)
- Recipient
- Cullman, Joseph Frederick III (PM President & CEO (1957-1970))Executive vice president and senior marketing executive of Philip Morris in the 1950s. Exec. VP 1955-57. President in 1958, held that position until 1967. Chairman from 1968-1972 and acquired title of CEO. Chairman of the Executive Committee, 1979-85. On the Board of Directors from 1954-1985.
- Goldsmith, C.
- Hill, N,
- Kloopfer, W.
- Kornegay, H.
- Millhiser, R.
- Saunders, F.
- Weissman, G.
- Ahrensfeld, Thomas F. (PM General Counsel & Sr. VP, TI Executive Committee)
TI Executive committee- Bowling, James Chandler (PM; TI, Corporate Affairs Director & VP; Board of Dir.)
Vice President and Director of Sales at Philip Morris from 1967 to 1976. He was Senior Vice President of PM from 1977 to 1984 and on the Board of Directors from 1971 to 1984. Also worked for the Tobacco Institute. Attempted to improve the image of smoking in the face of negative health news.- Cullman, Howard S. "Hugh" (PM Inc., President 1957-67, CEO '67-78)
Howard "Hugh" Cullman was the brother of Joseph Cullman Jr. He was president of Philip Morris, Inc. from 1957-67, Chairman of Board and CEO of PM 1967-78, Chairman of Executive Committee of the Board 1978. - Goldsmith, C.
- Named Person
- Burch, P.
- Doll, R.
- Seltzer, D. Dr.
- Doll, R.
- Named Organization
- Oxford
- University of Leeds
- Region
- Great Britain
- Keyword
- Smoking and health controversy
- Subject
- Diseases
- International Level
- Publications
- Research Studies
- tobacco use
- International Level
Document Images
In Great Britain, a weekly magaz£ne called "New Scient£st"
has just published an article by P~ofessor Philip Burch
of the University of Leeds arguing against the view that
cigarette smoking causes lung cancer. The article by
Professor Butch is followed by a rebuttal by Professor
Sir Richard Doll of Oxford. ~
As you will see from the attached, "New Scientist"
has publlshed an excellent advertisement for this
issue, and the "International Herald Tribune" of
February 25 carried a front page article summarizing
Professor Burch's points.
Professor Burch first came to our attention about two
years ago when in a letter to "Lancet" he suggested
that the Swedish twin studies be extended worldwide
and strongly supported Dr. Carl Seltzer's criticism
of the Royal College of Physicians Report. Since then
he has written a number of letters to British medical
journals presenting evidence in favor of the "constitutional
hypothesis."
This new contribution of Professor Butch is likely to
draw criticism, but may also attract some supporters.
I recommend, that we take steps to bring this new evidence
of the controversy to the attention of the media in
this country.
Alex nder H~xu~man
AH:pd
Messrs:
J. F. Cullman 3rd
G. Weissman
R. R. M~llhiser
C. Goldsmith
H. Cullman
J. C. 3owling
T. F. Ahrensfeld
F. Saunders /
N. Hill
tl. Kornegay
;4. Kloepfer
