Tobacco Documents Online

This will be a quick fix on PR activities on 5he four major issues--taxes, environmental smoke, fire prevention and advertising defense. Also, a few words on general ooaii~ions, media relations and a couple of bits of miscellany. The tax issue--quadruple threat--earmarking, sunset, federal increases over the present ra~e, state increases. Ne've got 42 economists in universities in spades represented by members of Nays and Means or Finance, or rated as priority for ~ax increase action. They"ll testify as needed in WashingDon or state capitals. They're furnishing op-ed articles on tax policy for the leading papers in their s~ates. ~e'il merchandise those pieces to legislators. N~'ve worked out with a key member of the medicare financing advisory commission--Sam Howard, v.p. of Health Corporation of America, a reversal of course on earmarking 5obacco revenue for Medicare. He now finds no shorDage in Medicare for ~he near term and says cosD conDainment is the betDer way ~o go. H~ wrote Dhis iz a letter ~o Dhe New England Journal and in an article he submiDted to the ~ashington Times. These too we'll merohandise Do TIMN 0014665

PRIVILEGED AND CONFIDENTIAt CONFIDENTIAL: as rt'q..~red by ~he Co~s M~h ~ ~ ~ ~ ~~SOTA TOBACCO LI~GATION of ~esot~ et ~. ~ Phi~p M~, ~ ~ ~ F~e No.: C1-9~856$ ~At Sam Chilco~e'~ resumer, coo~ra~in~ wi~h our l~al ccun~i, we've ~egua writing ~h@ testimony s~enario for ~he inevi~abie ~armarki~g heari~g-~wibnesses, subjec%s, documenba~ion, so we'll be r~ady whe~ iD comes~ ~e'r~ ~urning cu~ posiDion papers, developing seminars, symposia and publicaDions where excises will be a~ac~ed from ~he left, righ~ and middle, and from groups such as Hispanics, Vietnam ve%erans, 5fade unionists and senior citizens. Sam has wribDen all of you abouD expanding on %he Philip Morris Nays and Means le%Der wriDing projec~ and we are anxious Do cooperaDe wiDh whatever backup you seed. On She public smoking or environmen~ai smoke issue we'll have a full repot5 as a separa%e pard of Dhis meeting--including our plans Do meeD formal publica%ion of James Repace's "dea~h es~imabe" paper. , As highlighDs, nexD week we'll have Dhe reporD from our survey of faciiiDies managers on %he effec%s smoking res~ricDions have on wor~ing arrangemenDs. People who decide how offices are arranged are vir%ually unanimous against workplace !eglslaDion. Our survey firm "- _ ~= draf%ing an ar%ic!e for office design magazines and will ~ake i%s findings ~o professional socieDies Co seek posiDion sDatemenDs. Ne expecD ~n a week Do have a paper from ~he American Association TIMN 0014666

o PRIVILEGED AND CONFIDENTIAL ~produeed as requited by the Court's March 7,1998 Order in CONFIDENTIAL: State of Minnesota, et al. v. Philip Morris, et al. MINNESOTA TOBACCO LITIGATION Court File No.: C1-94-8565 of Affirmative Action on discriminatory implications of workplace restrictions. We'll ~ry to ge~ it published. Completed or in progress we have surveys on economic impact of smoking restrictions in New Jersey, New York City, Philadelphia, Maine, New York State, Pennsylvania and Florida. ~e've approved a Police Executive Research Forum proposal for a pilot study of police atDitudes toward enforcement of minor ordinances; results by She end of nex5 month. ~e're finishing a plan to ta~e our workplace s~ory to employers through business groups, Chambers of Commerce and trade associations. We hope ~o make the Atlanta Chamber--relatively neutral territory--our firs~ hit as soon as we can. This is our projsc~ to offset the employer workshops being staged by the antis. Our fire prevention education activity has a lower priority now, while the federal stud7 commission wends iDs way. But we ar~ keeping a strong hand in, both in ~he public in~eres~ and ~o keep against fubure need the very good will we have earned in the fire communiDy. Our maDeriai to help communities evaluate Dhe effectiveness of their fire prevention edu=ati~ programs is ~eariy on iin~, as w~ cooperate wi+~h the Foundation for Fire SafeDy in 5his project. 00 4667

PRIVILEGED AND CONFIDENTIAL as requit~ by the Court's March Z 1998 Order ~. CONFIDENTIAL: State of Minnesot~ et ~. ~ Philip Morri~ et al. MINNESOTA TOBACCO LITIGATION Court File No.: C1-9@8565 The smoke de~ec%cr promotion ma~eriai we're producing for the fire safe57 instructors' organization is also abou~ ready. The second ins~allmen~ of ~he international fire ra~e s~udy which we supported is now in wide distribution. I~'s already being applauded by fire officials nationwide. You remember 5his is the second in 5he series by Phil Schaenman and iS"s enormously helpful in opening ~he doors of legislative suppor~ in ~he fire community. Our modes5 series of community grands in support of fire prevenDion education is continuing. 09r work against brand advertising restrictions has sharpened ~h'is year against ~he new a~acks from ~he cancer society.and %he National ins~i%ute of Drug Abuse. Our antagonists assert tha~ brand advertising causes youngsters ~o smoke, and so our Responsible Living project is our answer--a demonstration that we want ~o help parents reach ~heir youngsters wi~h proper advice. "Helping YouDh Decide" is in iDs Dhird prin~ing--130,O00 copies delivered to parents in ~he pas~ five months. New promotions are appearing. LegislaDive consu!Sants in Massac~use~Ds, Oregon, Indiana and Texas are using ~he projec~ and ~he Des~imoniais we've collected ~o offse~ pro~o~ed ~ampling restrictions. The N~DA a~tack was supposedly in the form of a !eDter from wne agency's scientific advisory group Do SecreDary Heckler. A wants cigareDse adverDising ouDiaw~d, bus in facD Dhe 0014668

PRIVILEGED AND CONFIDENTIAL CONFIDENTIAL: as required by the CouPs March 7, 1998 Order .... MINNESOTA TOBACCO LITIGATION ~f~ate of Minnesota, et al. v. Philip Morris, et al. Court File No.: C1-94-8565 hasn't been mailed. We hi~ i5 5he firs% day when Sam Chilco~e wired %he agency director seeking further consideraDion, and we followed up with exhibits of our teen projecD and a summary of 5he li%erature about teen smoking motivation advisory group members. We hope we've cooled ~heir ardor. Right now I'm into a personal dialogue wi~h heads of 5he advertising and publishing trade associations on ~he ~acDical hide we can make together or separately. Those people are doubly sensitive because of Dhe growing a~acE on beverage advertising. Our coalition building has reached Ohe stage where nearly every member of %he PR staff is involved, from speaking engagements %o privaDe appointments 5o third party introductions. There inn'5 time for specifics in ~his brief report, but i can assure you we are finding all kinds of groups from motorcycle drivers 50 Hispanics %o education authorities %0 airlines, not Do mention Dhe more immediate family, with whom we have common issue i~ches wai~ing %0 be scratched. On ~he subject of media relations, we spoke Communications Committee about our findings in a recenD opinion survey of 5he people we call Dhe gatekeepers--Dhe reporDers and ediDors who put our issues ~hrough %he public communica'bions s!uiceways--and how Do exploit 5hose findings iu our conversaDions wi~h Dhe media people. AzoDher main focus is our ~ar~e~ed proje=~ ~f acquain~ence an~ conversation wi~h individuals in ~he media in 5he coun~ry's ~op markeDs. In ~he T~N 0014669

wttlVlLl[G~l) . - ut.t'sMatcn '. -- ~SoTACO~DE~I~:TOBACCO . ~~v ~e ~o __.,_ ~o~, ~ ~ LI~GATION pas~ six months we've logged over 400 of ~hese contacts, no~ for curr~n~ publicity but for the sake of per~onai awareness. Just a couple of miscellaneous items and then I'll sit down: ~e're ma~ing a serious effort to fine tune our "tobacco college" • sessions which are so important to your public affairs people. ~e're idenDifying with Roper.and Tarrance some survey questions to enable us 50 make an occasional news release. ~e're finishing up a complete review cf our publications to streamline our invenSory according to the needs of our field sSaff in this last half of She eighties. Thanks, genSlemen. ~e're productive, we're busy, we're i= an aggressive and creative mood, and as always we are grateful for your guidance ~nd support. TIMN 0014670