Tobacco Documents Online

• PRIVILEGED AND CONFIDENTIAL Produced as required by the Court's March 7, 1998 Order ~ State of Minnesota, et al. v. Philip Morris, et al. Court File No.: C1-94-8565 ATTORNEY ' S WORK PRODUCT April 4, 1990 PRIVILEGED AND CONFIDENTIAL [YOUTH ACTION PROGRAM] i. Cigarette Pro~uot SamDli~q. (a) No mail distribution of cigarette product samples without written, signed certification that the addressee is 21 or older, a smoker and wishes to receive a product sample. (b) No distribution of cigarette product samples in or on public streets, sidewalks or parks, except in places that are open only to persons to whom cigarettes lawfully may be sold. (c) No distribution of cigarette product samples in direct response to requests by telephone. (d) As in the Code of Sampling Practices, a "sample" is defined as a package of cigarettes distributed without charge for commercial advertising purposes. 2. Premiums. (a) No mail distribution of nontobacco premium items bearing cigarette brand names, logos, etc., without written, signed certification that the addressee is 21 or older, a smoker and wishes to receive the premium. (b) No other distribution of nontobacco premium items bearing cigarette brand names, logos, etc., other than with the purchase of a package or carton of cigarettes except to persons 21 or older. (c) Clothing bearing cigarette brand names, logos, etc., shall be in adult sizes only. No cigarette advertising on billboards located within 500 feet of any elementary school, junior high school or high school or any children's playground. 4. Paid ~ovie Plaoem~ts. NO paid movie product or cigarette advertising placements. TIMN 0016912

o Cou~t's March 7,1998 ~rd~ • I~I~¢.ILEGED AND CONI~IDENIIAL u~red by the ~.. ~c~:~.~ ~ ~. ~ara~ph ~(b~ would ~mend S~plin~ Practices by limi~ing £u~er ~he places where sampling may be conducted. ~rr~ly, s~jec~ ~o ~he rule against s~pling wi~in two blocks of any center of you~ activities, ~he Code pe~i~s s~pling in any "public place," whi~ is defined to mean -- "any street, sidewalk, park, plaza, p~lic ~Ii and the p~lic areas of shopping centers office buildlngs." Under Para~aph l(b), s~pling could no~ be con- ducked in or on a street, sidewa~ or p~k excep~ in places ~ha~ are closed to persons under 18. 2. Paragraph I(c) inco~ora~es by reference the definition of sampling ~ha~ appears in ~he code, which does no~ include "isolated offerings of complimen~a~ packages wholesale or retail customers or employees in the nodal co~se of business." 3. Para~aph 4 is not in~ended to prohibit ~he provision of produc~s or o~er props ~o fil~ers so long as no pa~r is made to ensure ~heir use. TIMN 0016913