Tobacco Documents Online

PRIVlLF.GF.D AND CONFID~L Produced ~ ~qU&ed b ~ S te ofM e _ Coups ._ A~O~EY'S ~ P~~il,~, ~Ph~PMo~. _. ~~ April 4 1990 PR~EGED ~ CONFID~~O': C~-9~856S ~---" ~ ~ " [YOUTH ACTION PROGRAM] I. Cimazette Produot 8ammlin~. (a) No mail distribution of cigarette product samples without written, signed certification that the addressee is 21 or older, a smoker and wishes to receive a product sample. (b) No distribution of cigarette product samples in or o~ public streets, sidewalks or parks, except in places that are open only to persons to whom cigarettes lawfully may be sold. (c) No distribution of cigarette product samples in direct response to requests by telephone. (d) As in the Code of Sampling Practices, a "sample" is defined as a package of cigarettes distributed without charge for commercial advertising purposes. 2. Pzemi~m@. (a) No mail distribution of nontobacco premium items bearing cigarette brand names, logos, etc., without written, signed certification that the addressee is 21 or older, a smoker and wishes to receive the premium. (b) No other distribution of nontobacco premium items bearing cigarette brand names, logos, etc., other than with the purchase of a package or carton of cigarettes except to persons 21 or older. (c) Clothing bearing cigarette brand names, logos, etc., shall be in adult sizes only. 3. Billboards. NO cigarette advertising on billboards located within 500 feet of any elementary school, junior high school or high school or any children's playground. 4. Paid Movie Placements. No paid movie product or cigarette advertising placements. TIMN 0017738

. pRIVILEGED AND CONFIDENTIAL • Produced as required by the Court's March 7,1998 Order in State of Minnesota, et al. v. Philip Morris, et aL Court File No.: C1-94-8565 Notes I. Paragraph l(b) would amend ~he Code of Sampling Practices by limiting fttrther the places where sampling may be conducted. Currently, subject to the rule agains~ sampling within ~wo blocks of any center of youth activities, ~he Code permits sampling in any "public place," whiuh is defined to mean -- "any s~ree~, sidewalk, park, plaza, public mall and the public areas of shopping cen~ers office buildings." Under Paragraph l(b), sampling could not be con- du~:ed in or on a s~ree~, sidewalk or park excep~ in places that are closed to persons under 18. 2. Paragraph l(c) incorporates by reference the definition of sampling that appears in the code, which does not include "isolated offerings of complimentary packages to wholesale or retail customers or employees in ~he normal course of business." 3. Paragraph 4 is not intended to prohibit the provision of produ~s or other props to filmmakers so long as no payment is made to ensure their use. TlMN 0017739