Tobacco Documents Online

SENT BY=Xer0x Tel~c0pier 7021 ; ?-1a-80 ; 15:35 ; ~)~, 10245~350~ 2026628291;# 4 ~~ Oo ......... . " " --De five piong~ p ~ a re,all I~el initiative, ~ a new, ~baaco-l~oifla b~kli~, for use in ~e ~n~s~' s populaE Ra~pon~le ~vi~ ~~. l~lila~ion en~liah£n~ 18 ~s ~e n~n~ a~i foe sale o£~aEett~ in ~ho~o s~a~es ~a~ do no~ ~en~lF Youth ~ pr~uo~ samples or.non~obao~ vlt~u~ ~itten, signed certification ~a~ addrelila It 21 or older, a smoker and ViSiOn ~0 o ~a ~ ~111 oonduo~_ no othe~ cliff,bunion non~obaooo pre~ £¢e~(o~k~er ~ vi~h ~ of a p~okage or ca~on o~ oJ.gareE~e~)excop~ ~o pe~so~l =1 or olde=. ~ ~le~s ~he p~llo pl~ae is open legally purchase oi~aEe~al. TIMN 0038810

SENT BY;Xerox Telec0Dler 7021 ; ?-13-90 ; 15;30 ; 2024579~50~ 2028~2~291;# " PR~LEGED AND CONFIDENTIAL ~oduced ~ requ~ed by the Court's M~ch S~ of ~esota, et ~. v. Philip Mo~ et ad~It slzes only. ~t~nret~e advo:~aln~ 4. ~etatl Awarene~ ~o~ ~-~" inducts, ~d ~O enlist ~eir ~/~ an ~ on, n ~~the sale of tob~ao ~ =poneo=~g o:g~tsat~o~. ~e Tobacco lns~tCuCe w111 ' ~ p~ovi~ prom~tlonal ki~s in n~e~m re~e~d by the s~ongori~ o~iza~ion=. Decals and o~a~ materials, ~oti~ the spo~goring organiza~!cns~ wall ~e provide~ aC no uos¢ ~o ~e ~o sponsoring organization. The CoMa~o indust~ ham lo~ ~ld ~aC s~Ang i= an adul~ ~oice, ~d ~ one for uhildr~. TX ~ ~on~or~ a~e~eis~en~s voto~ ~e indust~ i~cs against teenage e~kl~ p~llnh~ llte~atu~e on ~e ~Je~, an~ a~nsore ~he Responsible Liv~n~ ~'~a~, deaigned ~o help parcn~ and ~Idren cope wi~h ~,e d~fg~¢ulties up. ~e progr~ includes g~nsoz'e~p o~ a series ~o~ets written My the National ~soolation oZ Education (N~SDE) that have been ~urned oveE to Z~ti~u~e, a~ promotional ~o~ My Jolly ~n Davl~son, UToba~ot aelpi~ Youth Say No," ~ne latas£ in b~kl~ s~iea. It is ~ol~r~tS oZ teenager, ~d ~1~en about the powerful l~f~.once of peo~ p~e~ure ~oke. TIMN 0038811

~ eqU~ed 8ep~ex 1~, aweek after Congress re~s ~xo~ ~e ~boE Day I. ~dvanq~. N~if~cat~¢n ~o A!lles and~ A. ~u~ alZies a~ ~izd pa~ias to ~e tnduet~'a five- pro~ed prefab. td~ef~ica~ion of qr~s ~o ba alerted and ~o ~e sent ~o ea~ o~aniza~ion, ~ o~c~en~, . 2. Thre~ days p~10~ ~O ha~ deliver. B. ~e~ l~Isla~ozs ~o ~e indust~'s five-pro~ed p~o~am. I. B~ie£ Me~e~s of Confess prior to ~e a~o~men~. This shc.uld inolude rebate :e~, Oele~ed :e~(~rl fr~ bo~h CO~e~oe ~¢~iC~ees, the S~ate Finan~ o~i~ee and 2. Prio~ to p~lio a~o~cement, ~rief key legislators in ~ s~at:es, e~eotally ~ho~e affec~ by s~aUe le;~la~lva propo~l:, as tden~lfted ~ regional field staff ~d lobbyists, &. ~o wee~ prio= to announo~:e~, flnalla~ w~itt~ ~te~l~is on ~h~ i~u.~ts five-p~on~ed p~a~, ~o be ~ed as a p~ess pao~e for promotion (~a~erlala nov in ~aft fo~). ~e~e ~ate~lals will include: A press relense outl~.ng ths~Ifias of ~a reaffi~a~ion :f a long~an~ng TIMN 0038812

SENT BY;Xer0x Telec0pJer 7021 ; ?-13-80 ; 15:87 ; 202~5~350~ Z~Unt~ YOU~ InltlatlV~, -~eso~e Oopi~ of ~,te~lals~ Conceding £ou~" o f~om the reviler ~r~ -- o ~o= the a~po~,le Divin~ ~~ -- ~oludin~ ~e~ o~de~ ~O~F o p~phle~ desoribi¢,~ ~Tobau~l Helpin~ Youth 0 adve~s~n~a foz, ~e Responsible Liv~n~ Reta~le~ Pr~r~ A ~okgEo~d~ on pEev~.o~ industw you~. B. A one ~ge s~aW Of s;tate age law~ for s~ of 6. A lls~, as av~llabl~, c~f ¢o-s~on~oring o~anisa~Ionm for ~e retail (zdan~i~ioa~ion Of ~ey ~ou~allsts ~ lis~ p~ep~a~ton ta o~plet~ 2, One day p~ior to laun~:, ~vite sele~ed, jo~na~1~8, f~om ~in~'. a~ organlsa~ions, ~o The Institute fo~ b~leflng~ on the ~ndus~' m 3. ~o= %he top 25 ~arkets ,nd n~tlonal news outlets, ovarnigh~ mat1 ~ate~lals the d~y before ~@ I a~ch. TIMN 0038813

4. ~e seining o~ ~he la~ ~ del~v~ including ~he w~=e se~lco~ and national outlets. ~ha day Of ~e la~noh. Make fcll~-up phone calls ~ w~ the top ~S media C. Co~ider holdtn~ a fO~sed pr~ ~ on the day of ~e la~ch, su~ as a Na~loDal P=eSs CI~ l~eon for seleo~ =ed~a, anol~; ~v~age, ~in; par~io~ion o~ v~dlng and di~ibutoE o~nlza~ion~. D. k Special effo~ will be ~ade to ale~ netWOrk ~roadcag~ produc~r~ oE so~ntng and we~end pro~. ~ week ~fore ~e la~o~, produc= pEt~roduo~ion Zdentify nnd assist regiona~ media effo~ (regional ~d~a events) of co-sponso=~ng organi~a~ions, with emphasis on key legislati~ s~ates. ~o w~e~ 5efore ~e la~uh, w~k w~ ~nagers ~o line up ~or Ee.tail c~a~ d~play a~ail ~war~s Pcc~ ~tertals. ~ia would 1. Develop ad oo~ a~d placement s~,ed~e fo~ Re~ailers ~d Respo~tble ~v~ng a. Plac~ ad~ for Re~a~l~ ~ogr~ ~.n trade publications. 3. Place ads got Res~nsl~le Living Program outlets. TIMN 0038814

• ~ENT 8Y:Kerox Te[e¢op~er 't021 ; ?-~3-80 ; ~5:39 ; 20245~350~ PRI~LEGED AND CON~DENTIAL ~uced ~ requked by the Coua% M~ch 7, 1998 S~te of ~nesota, et al. g Philip Mo~, et znau.~ ~au~ Zn~aCtv¢~ Co~ File No.: ~ ~esC ~o ~lstr~ute~¢ tol~ ~to~ in ~..If appli~bla, ~ributa to allie~ and t~ird ~les o~ ~ongra~io~I, ~dia ~a ~th~ ~teriale to ~£w-prong~ p~. Re~on~Ze ~ving b~le~. Idon¢i~y s~atemon~8 ~ uaad ~n fu~a pr~otional ~aterial8. an~o~enC8 ~o= legialtCo~ and o~ appropriate p~Xia TIMN 0038815