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Tobacco Institute Newsletter Informing the Industry of Newsworthy Developments
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N~INsNTI-_'WSWO RT HY DEVELOPMENTS
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Number 302
March 23, 1982
I WASHINGTON I "THE REAGAN ADMINISTRATION'S rapid
retreat from its announced support of
legislation to put stronger health warning [abels on cigarettes
followed a barrage of complaints to the White House from tobacco-
state Congressmens" The Washington Post reported. (A complete
report on this and the Senate hearing on the bill is included
in this Newsletter.)
THE CIVIL AERONAUTICS BOARD rejected a complaint by the anti-
smoking group Action on Smoking & Health, which claimed that 12
major airlines are in violation of CAB rules governing smoking
because they turn off part of their ventilation systems (to save
fuel) during flights.
AS PREDICTED (NL 299), Rep. Miller (D-Calif.) introduced a bill
to compensate vlctims of asbestos and uranium-ore related diseases.
The money would come Prom manufacturers and employers, placing the
"financial burden where it properly belongs," said Miller in the
Congressional Record. Earller bills introduced by Rep. Fenwick
(R-N.J.} called for the tobacco industry to share the cost of
eompensatlng asbestos workers. Miller's does not.
©
I INDUSTRY 1 "SMOKING DIPS for the 8th year," said
the Chicago Tribune headline. It was
referring to preliminary D.S. Department of Agriculture figures,
showing that per capita consumption dropped slightly in 1981 from
1980 totals.
IN ORDER TO INCREASE "unity, efficiency, and effective-
ness," The Tobacco Institute and the Tobacco Tax Council
will be amalgamated, according to a joint statement.
Staffs of the two organizations will be combined in the
coming months.
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TI Newsletter 2
March 23, 7982
The USDA release, however, emphasized that last year's
cigarette output, a record 736 billSon cigarettes,
is an inorease of 3 percent from 1980, and ~hat U.S.
smokers oonsumed ~bout I percent more last y~ar than
in 1980.
CURTIS ,~. JUDGE~ ~iden& of Lo~i~l~d, to~d t~e National Associa-
tion of Tobacco Distributors, m~ti~g ~n Wa~hi~g~on~ D.C.. they
TI'e new ad ~mpaign answ~ning ~ome of ~h~ m~st asked q~tions
a~o~ ~moki~j oi~l ~!~ou Jm~g~ to $ee toba~oI~ 8id~ of tAe
stony "without it b~ing f~te~ed thno~ ~om~ ~nu~ading ~eponten."
"A FEW YEARS ago, the Liggett & Myers Tobacco Co. was in finaseial
trouble~ but the company ~treamlined some of its operations and is
cn the move agatha" said an AP ~rtiele, headlined in the Raleigh
News & Observer "L&M rolling again,"
A CONSENSUS is emerging for making sweeping changes in the tohacco
price s~pport program, including charging farmers a fee ts help
make it a "no cost" program for ta×payers~ The New York Ti~es
reported. It quoted Reid ~ose (D-R.C.): "This is a bold deoarture
from all other commodity programs. We are the first commodity to
assume full responsibility for principal and interest."
IN COURT
ruled that a
does not have a constitutional right
The lawsuit had asked for nearly $12
to an Oklahoma City newspaper.
AN OKLAHOMA CITY U.S. DISTRICT judge has
state government employee
to a smoke-free work p7ace.
million in ~amages, according
The judge said interpreting the
Constitution "to
protect nonsmokers from inhaling tobacco ~moke"
would broaden it "to limits heretofore unheard of,"
tbe newspaper said.
THE SUPREME COURT ha~ declined to involve itself in the nation-
wide lega~ battle ore~ who should compensate workers who contract
diseases from on-the-job exposure to asbestos, %he New York Times
reported. ONe result of this, it said, "may be to increase pres-
sure o~ Congress to devise a legislative solution."
In H~rtford, Conn., a Federal jury ruled that ~nu
facturers and suDoliers of asbestos are not responsible
for the Iung problems of a !cngtime shipyard worker.
TNe defendants successfully argued thst his lung p-oblems
stemmed from other causes, such as hie smoking of non-
filter cigarettes for 45 years~ The New York Times
reported.
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TI Newsletter 3
March 23, 1982
ATTORNEY MELVIN BELLI plans to file yet another lawsuit against
the cigarette industry, this time for the family of a 20-year
smoker who died of throat cancer, the Richmond Times reports.
"This is the one we've got them on," Belli told the newspaper.
I MEDIA "I~l THE FULLNESS of time, Americans may
come to regard The Tobacco Institute the
way we recall the Nazi Ministry of Propaganda," writes Peter
Ognihene, a freelance writer, in the Chicago Tribune. Bob~etz,
Wichita Eagle-Beacon columnist, said TI must have 6roucho Harx
as vice president, since it says a smoking and health controversy
still exists.
To assert that there "is no direct evidence that
smoking causes any kind of cancer is monstrous,
said the Lewiston, Maine, Morning Tribune. John
Alexander, a Greensboro, N.C., editor and columnist,
called TI's arguments pathetic.
MORE EDITORIAL COMMENT on the Surgeon General's r~pont: The
"finding~ are clean evidence that the job of informing the p~blic
on ~moking'~ danger~ should be pursued vigorously, not diminished,"
said The Miami H~rald. John McMullan, executive edivor of that
newspaper, wrot@: "Fo~ th~ first ~tme, the~e is seriou~ interest
in whevhen the damaRe that smoken~ are doing to themselves is a~so
damaging the innocent nonsmokers."
The Milwaukee Jounnal said the report Rives the
State A6sembly "ampl~ reaso~ to e~aat an ev2n
~tron~er Clean I~door AIr Act." EeainaZd Lesten,
director of the Tobacco Growers~ Information
Committe~, wa~ q~oted in a Rishmon~f paper saying
the govennment "lied" to its citizens tn the
~eportt8 aonc~io~,
Eagd The Hartford Co,rant: "If gov~nn~ent can't or won't etop
people from committing s~icide, it sho~d at least make them
constantly awar~ of what they're doing."
NOW AVAILABLE: New state booklets in the tobacco heritage
series on North and South Carolina, which can be used with
data cards featuring economic statistics on these two
tobacco-growing states. The books feature bits of history
surrounding the cultivation of tobacco in the Tar Heel
and Palmetto States. ~Iso available, a new listing of
all TI publications. Write Production Services.

TI Newsletter 4
March 23, 1982
CALLING CIGARETTES "legal killers," Richard Cohen1 Washington
Post columnist, said: "if any other product killed and maimed on
this scale, it would hardly be allowed to be sold, not to men-
tion advertised."
Children who smoke, he wrote, "are sure as shooting
killing themselves."
EIGHTY-FOUR PERCENT of smokers polled by the Detroit News said
smoking is hazardous to health. Sixty-four percent of these
said they plan to stop, the newspaper said. One woman said
she is quitting after her daughter saw a movie in school that
"described smoking as eating spoonfuls of tar."
THE APPLETON (Wis.) Post-Crescent "does not intend to carry the
torch for TI .... But we wonder whether some proposals now before
Congress to require stiffer warnings on the dangers of smoking
are really warranted," it says in an editorial.
TWO BLACK NEWSPAPERS in New York carried the same article, saying
there is "growing black opposition to anti-smoking legislation,"
The story cited statistics compiled in New York and Chicago, where
the vast majority of those charged with violations of smoking laws
on mass transportation apparently are nonwhite.
The editor of New York Voice, dames Hicks, is quoted
saying, "These percentages pin~ ~acism that's
behind such a situation."
A LETTER to the Detroit Free Press has a different complaint, in
the tobacco smoke/nonsmoker controversy. "There ought to be a
few places where a guy can still light up a cigar without enduring
...indignant outrage. Barrooms and racetracks are definitely two
such places," said the writer. He complains that some females
have become "shrewish complainers" about smoke.
~Ladies seeking positions previously held mostly by
men should be willing to accept the traditional
environment that goes with the Job," writes Ken McComb.
"CIGAR HALES today are at their lowest poiot since 1930~ when
people first began keeping track," said a New York Times feature. 61
It quoted a cigar plant manager: "We've got a product that doesn't~
appeal to women, is scorned by health groups, and is = '
elated with a select group of consumers not in the majority."
HEALTH I MATTHEW L. MYERS, the FederaL Trade Com-
ORGANIZATIONS
m~sslon attorney who directed its staff
report urging "stronger" ciqarette health warnings, has been named
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TI Newsletter 5
March 23, 1982
staff director of the new Coalition on Smoking OR Health. Head-
quartered in Washington, D.C., the fledgling lobbying organization
is backed by 30 voluntary health, education, and youth groups,
including the American Cancer Society, Lung and Heart Associations.
WHEN THE AMERICAN LUNG ASSCCiATION filed with the Federal Trade
Commission on FTC's staff report urging "stronger" health warnings
on cigarettes, it included a three-page memo it had sent to con-
stituent and affiliate associations (8/13/81) criticizing TI's
full-Dace ads on the Nirayama research.
It said, "Whether or not passive smoking causes
lung cancer is now the subject for more rescarch.
Those recent studies are far too few at this point
to be conclusive." It concluded: "The burden of
proof that secondhand smoke does not cause cancer
must rest squarely on the tobacco industry. Where
are their studies?"
NONSMOKER ISSUE "YOUR EMPLOYEES who smoke are costing
you money," Says a new booklet issued
by the American Council of Life Insurance. Losses in producti-
vity in 19B0 due to smoking were estimated at $36 billion, the
booklet says. "The history of cigarette smoking is a continuing
national tragedy."
A GRAgUATE PSYCHOLOGY STUDENT at San Francisco Svate Univ. ~tabbed
in ths ahesb a female student in an elevator wNen she apparently
would not put out he~ aiganette, according to p~e~s ~eponts,
Richard Mo~s, who w~ booked fo~ invectiEation of assa!~Iv with
a ~e~adly weapon, told AP, "i definitelH think l ~a~ the viatim.
She thought she ~ad a ~ight to poll~ve my air." He claimed that
Dori~ Cellum jumged on him, and that he atabbed her in ~elf-
e~fens~ apparently was not bad~!y hu~t.•
NONSMOKER CRUSADERS are hailing the new Surgeon General's report
on smoking~ said an article in the Bichmond Times-Dispatch. "This
is certainly going to lend support to efforts to restrict smoking
in public places," said John ganzhaf of Action on Smoking & Health.~"~
"FURTHER RESTRICTIONS On smoking in public places are ex-
pected as a result of the Surgeon General's reoort indicating
a cancer risk to nonsmokers," predicts The ~ Washington
Letter. "Many restaurants don't mind," it says, "less lingering
over coffee and cigarettes."
EXCUSING A JUR@R who objects to smoking during deliberations would
be opening a "Pandora's box," said the court commissioner in Anne
Arundel County, Md., in refusing to excuse an anti-smoker from

TI Newsletter 5
March 23, 1982
jury duty. He then refused to ban smoking in jury rooms, an
Annapolis ~ewspaper repo~bed.
PODALE PRESS, which employs 800 in publishing a number of healtn
magazines, said work place smoking will be banned in their offices
in 1983, UPI reports. "We're not saying we won't hire s~okers,
said chairman Robert Rodale. "What we are telling them is not to
smoke in someone else's face."
FOR[IGN AUSTRI3N TOBACCO companies have agreed not
bo advertise cigarettes yielding more than
20 mg tar and not to advertise nonfilter cigarettes, European
p~blications report. Radio and TV Ma!avsi~ has banned cigarette
commercials, UPI reported.
A LONG-AWAiTED agreement betwee~ British tobacco industry a~d
government on sports sponsorship was announced, London newspapers
reported. It mandates that health warnings must appear on adver-
tising for these sponsored events.
SCANDINAVIAN AIRLINES banned smoking on its one-hour flight between
QSlO and StQckholm (NL 294~ as a~ e×periment. It failed. 8&S
~d fro~p survey that, although 68 percent liked the
change, 30 percent of the smokers vowed to switch airlines.
RESEARCH "NEARLY 80 PERCENT of smokers have blood
carbon monoxide levels potentially hazar-
dous to their health," reported AP on a new government study.
"By comparisonj national survey data have shown that less than
5 percent of nonsmokers have potentially hazardous CO blood
levels~" said AP about the National Center for Health Statistics
report. Any level above two percent was potentially hazardous, ~]
the study said.
TI told inquiring reporters that the report as
"puzzling." TI "is no~ aware of shy scientific
demonstration of health hazards in healthy Derson~
with CO blood levels of only two percent," a spokes- ~'~
man said.
"MILLIONS OF AMERICANS risk cancer, Lung diseaset and other Life-
threatening illnesses by living near 312 industrial pL&nts that
pollute the air with three billion pounds of toxic substances
yearlyr" environmental groups charged, UPI reported. A group
called the National Clear Air Coalition released a report, saying
"a substantial fraction of lung cancer could be prevented by better
control of air poIlutian."

TI Newsletter 7
March 23, 1982
A NORWEGIAN SCIENTIST, writing in The Lancet, said: "I agree
with [Carl] Seltzer: 'For the present then it is reasonable to
believe that stopping smoking does not reduce the risk of coro-
nary heart disease, and there is no established proof that cig-
arette smoking is causally related to coronary heart disease.'"
"THE EXCESS DEATHS ix those women using the Pill have been ~aid
to be almost entirely attributable to smoking. This assertion
is n~t in keeping ~ith the facts," writes Prof. X.P. Vesse,L in
the British Medical Journal (2/27). An excess risk off fatal
and nonfatal heart attacks and stroke also ls associated with
nonsmokers who use the Pill, he writes. But, he says, "the
risk of suffering a fatal arterial event attributed to use of
the Pill is heavily concentrated in smokers.~'
A JAPANESE STUDY in Stroke (Jan./Feb.) says the overall rate of
stroke is comsistently higher in that nation compared to the
U.S.~ but that there is not a significant relationship between
smoking habits and the incidence of strokes.
THE COTTON DUST controversy continues. A new National Academy
of Sciences study of byssinosis says it is unproven that cotton
dust causes Iasting lung damage. It said pulmonary emphysema in
textile workers is associated with cigarette smoking and not
caused by the dust. But a minority report--supported, said AP, by
a number of byssinosis researchers--said cotton dust does cause
brown lung disease. Also, a three-year study by the World Health
Organization9 just released, said cotton dust causes both im-
mediate and long-term lung disorders.
SOME 20,000 PHYSICIANS are being sought as volunteers for a
major ~overn~ent experiment to see whether beta-carotene, a
common nutrient found in vegetables, can reduce the risks of
cancer, including lung cancer. Harvard Univ. scientists will
conduct the trial, which also will attempt ~o determine if
aspirin reduces heart attack occurrence.
I TAXES l RNCDE ISLAND became the second state
this year to hike its cigarette tax,
from 18 to 23 cents per pack.
DR. RICHARD HICKE~ who recently submitted
~stlmony to Congress stressing that scien-
tific questions remain in smoking a~d health, was quoted in ~he
Pennsylvania Gazette saying that the Council for Tobacco Research,
which supports some of his work, puts no restraints on him. "They

TI Newsletter 8
March 23, 1982
are pretty well convinced that ascertainment of the facts or
truth will not hurt them hut might be damaging to their de-
tractors," Hickey said.
A GEORGIA LEGISLATIVE committee
LEGISLATION
killed,
5-10, a clean indoor air act that would
have restricted public smoking, including in restaurants. Hawaii's
House approved a till -estricting smoking in state buildings.
The measure goes to its Senate. Idaho's Senate by voice vote
approved a resolution recommenG,ng smoking/no-smoking sections
in public places, including re~%aurants. A new Rhode Island
bill would restrict smoking in public places including school
buildings, supermarkets, hospitals, and medical offices.
JOSEPH K~TZ, representing TI at a hearing in
Trenton on bills to restrict public smoking, was
quoted by a New Jerse~ paper saying: "What we've
got here is a set of laws in search of a problem.
If you take the emotion out of them, they are
meaningless." A Conneetlcut legislator intro-
duced a measure to force the tobacco industry
to manufacture "self-extinguishing" cigarettes.
Punta Gorda (Fla.) council defeated a proposal to restrict oublic
smoking. Huber Heights (Ohio) council banned smoking at public
meetings.
- SPECIAL REPORT
• SENATE HEARING/WARNING LABEL ~ILL •
"U.S. RETREATS from Support of Stronger Cigarette Warning" head-
lined The Washington Pos~ in a page one story about testimony by
Assistant Health Secretary Hrandt on a bill by Sens. Hatch (R-
Utah) and Packwood (R-Ore.) to replace the current label with a
rotating series. [A subsequent Post story, reported as the lead
item of this newsletter, claimed that political pressure caJsed
the Administration to change its mind.]
Brandt testified that although the Administration
supports stronger health warnings, the "specific
wording" and ways in which they may he used is
"still being studied."
Packwood, saying he sensed a weakening in Administration sl]pport,
wondered aloud whether Brandt's testimony last week (EL 3CI)
touched a "sensitive nerve" somewhere. "Your testimony does
not reflect quite that staunch support we saw five days ago,
the Oregon Senator said.
C

TI Newsletter 9
March 23, 1982
THE HEARING BEFORE the Senate Labor and Human
Resources Committee also featured testimony by
representatives of voluntary health agencies and
the tobacco industry and from scientists.
Before testimony began, Sen. East (R-N.C.) called the measure a
"bad bill" that would saddle a legitimate~ honorable, 10ng-standing
industry with excessive bureaucratic regulation. "We are a little
weary of being punching bags for those who look upon this as the
only health issue in the U.S.," he said.
WILLIAM POLLIN, M.D., National Institute on Drug Abuse
director, termed cigarette smoking "the most widespread
example of drug dependence in this country." In his
testimony, Univ. of Utah's John Holbrook called tobacco
additives "an unmeasured risk for the active smoker, the
involuntary smoker, and the unborn child."
Speaking for the new Coalition on Smoking OR Health, Dr. Charles
~. LeMaistre said the general message and sameness of the current
warning has caused it to lose its effectiveness. Rotating labels
would "improve the ability to make an informed choice on the de-
cision to smoke or not to smoke."
TI EXECUTIVE COMMITTEE CIIAIRMAN ~ told the com-
mittee the bill would be "counterproductive" because
it would create clutter in the advertising marketplace
and diffuse the message the comnlttee is trying to con-
vey. He called the current warning "very effective."
Horrigan also expressed concern about provisions calling for dis-
closure of additives, saying these are among the most closely
guarded of trade secrets and information about them could be leaked.
Rotating warning labels "can only lead to overkill,"
said board chairman John @'Toole, Foote, Cone & Belding
advertising agency, who submitted a statement.
Other suggestions on how to handle warnings were made in statements
submitted by the American College of Cardiology, the National inter-
agency Council on Smoking and Health, the American Lung and Heart
Associations, and the Cancer Society.
Sen. guddleston (D-Ky.) said in a statement that the
bill should be set aside "as an unwarranted and untested
intrusion." But Fla. Sen. Hawkin~ (R) said the bill simply
is "an educational measure consistent with the governmer t's
duty to warn consumers about adverse health effects of the
substances they use."
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TI Newsletter 10
March 23, 1982
In other news on the hearings, The Washington Post editorialized
for these "sensible" bills "that should helD save lives." Rep.
Waxman (D-Calif.) now has 5] cosponsors for his version of the
hill. Democrats in North Carolina criticized the Administration,
saying Surgeon General Koop is the Republican's Califano, a Raleigh
newspaper reported. But Koop told the paper that he does not in-
tend to assume the role of outspoken critic of tobacco.
Dr. Arthur Furst's summary of his testimony, stressing
that there is "no indication from the laboratory point
of view that smoking causes cancer," may have been heard
on up to 1,100 radio stations, Tl'sioonevTeohe reports.
Another hearing is scheduled for Apr~ in the
Senate Commerce, Science and Transportation p~omml~te~'~
which shares jurisdiction with the Labor and Human
Resources Committee over the Hatch/Packwood bill.
Packwood chairs Commerce, Hatch the Labor Committee.
