Tobacco Documents Online

r IiKOU33`7'J12 '.... . ... :1 T'~' 'P:. ..~.. ~~r rA-•.r;;e ~~1°ri"~'J r:'z ° f Or •-P F^p'1C" t` C: :~~n 'or C-rcr: rc'°, Aa- i l 11,. ] 9T, t•; :.r.--n =ur::, !:c l. ^,on'•nr `.:'P .'.'_1 ::r.ow tYat the cnnc-r rorLElii" ar.C ~n is g•^eater L.'18n the 'r-rican n-.*1lt~.rV c°-Sll21tV raLe, e:`. :, _s ncL z;o wEll ':c,ever, is that st'_11 vastlY LC-eater L1,an ei:,her nf :.hese ratPs is the '"erbidit,J rate offici?llv att:'itutEd to cig-c`.:'eL:.e s`c:•:1no, :r.v:.11'iri;; over cigarette smokir.r- Americans in terms of ennh,ysera, bronch;tis, heart anc vesc1jL?ar ailr-ehts, etc., in eQGit:on to any cencer in::uced by cirarette sr.o;:ir.b. Ini?ec, c.irarette s'-okin€ has been seid to offer one partial solution to t~o o:.~-.Frase veY.=nE pro:'lem o!' oaDulatjon control, not to r.eht;on sti'.'fpning the Toral fiber of nan,y of o•i^ citizens throuF', the -orbidity they heroicaily encLre. For sLCn 'Pthn,:s of pop-_,1r~tion control and roral fiber irproverent, the x,mericah cr ra-ette industry surely c,estrves -Lct cor•'-endation, as does likewise eve7 more the r,9ers1 Trade Cor•rission, wl-,=,cn .iiscourAges the uroduction of healthier ciaaret'es by ':LshinF~ rp ecv:°r,iz:ng or ::ealthiPrness. In vipw of these praisewar;,~-; consiceret;ons, it is wit" sore }:~-si'.ar.cr t!^at I venture to present to vou today exrerirent.atinn rePorti-nh the develox-enz ^•krkedly hFAlthier ciGarettes, attained bN - first develoning a new, fkndare:]tal, of bicloeical test system for cigarette sroke tox=citti• to living cells, erd then using this tast system to develop snd ascertain effective cigarette filters that eliriinate over 90-95% of this smoke toxicity bpfore it enters the sr•oker's rrouth. ( 7 sli5es of data) - C7nsnrti G In view o^ TrY rr-ark:• crnc,rnir~C the co---'end:b.le work o° the c;,;r•:rLLe =: ~str~ end the Fedpral Tra:'e Corrission, I trrst thay the fin;:i7gs I: EYl? :'eD^rtec he-e wi11 nnt go beyond the confines of this roon, anc will 'n any event be re-nrdea as no +*ore than a srjer.tiric curiositv of no anrlication to the public heelth of sorme 5(?,Cf0,('0C cjPArette s-okinc Arericans.

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