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Council for Tobacco Research

Makers Vow Fight Against Cigaret Rule. Tribune [A Spokesman for the Amer Cigarette Manufacturers Today Pledged His Industry to A Court Fight Against the Ftcs Labeling and Advertising Ruling]

Date: 26 Jun 1964
Length: 1 page
HT0033015
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Fields

Type
NEWS CLIPPING
Depository Date
31 Jan 1996
Named Person
Ftc
Taylor, R.A.
Dixon, P.R.
Terry, L.L.
Surgeon General
Gray, B.
Usphs
Rjr
Master ID
300160514-0588
Related Documents:
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132
Author
Pakenham, M., Tribune
Box
096
Site
Hoyt
UCSF Legacy ID
znt1aa00

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TRIBUNE Chica®o, illinois June 26, 1964 MAKERS VOW FIGHT AGAINST CIGARET RULE 1tY 11ICH IEL TAKEII'FIAM ICtuIw2o TdeYea PKU suNat H'anhmgtnn. J u n e°S - A Rpnkc3man fnr American cittar• el minufacturets today pledged his fndustry to a court fight egomst Ihe Federal Trade com• mii,+ton's labcling and advcrtu• ing ivling. He branded the new regulation a power grab. Meanwhile. Rep tto+ A Tay lor ID., V. C.l joined the gro%c• InF body of oppositton to thr rubng. xhich was issued yes• tcrday, by introducing a bill io Conci eas which would delay the effect of the ruling tor at least threc )car.. fTc MII dr,dted by Taylor ap ,rcarril In he moot, elnrr FTC t•halrm,m Pattl Rand Ntvon, in plrading for voluntary coSpera• tlnn by ciiiarei pPaduCetS ycs• terday, eslimatetl thel his agen• ty's ruling could be held up for at IeaN four years by court ac- linn. Based on Study The FTC rule, the first direct govcrnment action based on the the release last Jan. 11 of a goiernment - sponsored study of medical evidence on the relation of cinarcl smoking to cancer and otner diseaaes, requires that all ci#aret pack• agea carry unsptr died warn• intS, thal >mokina endangers health and can causc death It it xvrc enforced, It would rncAn Ihat hv Jan I of nexl year eanc cigarol paekago. rartnn, m nt4er cnntainer rnawi in ri-lail Iradc would carry a awmng .latemenl By July 1, 19r.9, all adverlising of eiga• rcts would also have lo include a health warning. In leaving the language of the warnings undefined, the FTC asked for the producers' cogp• eration. lt based Its regulation on the government report's can• clusions that clgaret smolnng Is the groetest single cause ot fatel lung cancer and Is an important causal element in cases of certain heart troubles and other maladies. The unexpected ruling did not win wide acceptance even In I h e fedcral government. Dr. Luther L. Terry. surgeon gen- eral of fhe United States public health ccr%lce. and sponsor of thr rcr•crtch panel's reporl. is among Wveral administratnm nffirials apposed to the FTC'S lakinc lurisdiction. tipeaks lor Industry Tnrtav, Bowman Gray, board chairman of the R. J. Reynolds Trubarcn company. dcnouncrd Ihe ruling hefore II h e House rommerc e committee "as spokesman for the manufactur• ers of virtually aU cigarets pro- ditrcd in this cnunlry." '•fAn atti)rnevs have advised us that Ihr cemmimton does not havc the autho+ity to issue thu 1 r a d e regulation rule: ' Gray said. "We shall oppose it in the rnurls if necessary . . we oppose it because we believe Ihe commission acted lmlaw- tufly. We oppusc u because we believe this matter should be resolved by Ihe Congress and not by a federal agency •.. we oppose it because we be- lieve the commission's warning requirement is unwise, ttowar- ranterl. and is not a fair (at:tual statement or the present state or st•ientific knnwledae," hP said. The cnmmerce tommittee. befnrc v htch Dixon testithrd )cstarday. is (NddmR hearings nn thr pn...clhlr nml fnr a law mn thr .mnkin. 1snr

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