Lorillard
Fields
- Author
- Kloepfer, W., J.R.
- Area
- LEGAL DEPT FILE ROOM
- Type
- LETT, LETTER
- Alias
- 03734824
- Recipient
- Lobeck, W.E.
- Date Loaded
- 05 Jun 1998
- Document File
- 03734507/03735036/S and H Re Smoking and Health General Volume 9 820800.
- Recipient (Organization)
- Thrifty Rent A Car
- Site
- N14
- Litigation
- Stmn/Produced
- Master ID
- 03734507/5036
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- 03734528
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- 03734530
- 03734531-4533 Urge to Quit Smoking Catches on
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- 03734543
- 03734547
- 03734548
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- 03734567-4570 Coming Meetings
- 03734571-4572
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- 03734576-4577 Ernst Wynder - Infolog Report
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- 03734579
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- 03734585 Three Items in Journal of Public Health Policy December 1983
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- 03734673
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- 03734688-4689
- 03734690
- 03734691
- 03734692 Light Cigarettes Have Just As Much Nicotine
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- 03734801
- 03734802
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- 03734822
- 03734823 the No - Smoking Car
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- 03734827-4828
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- 03734854
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- 03734916
- 03734927
- 03734928 From Cigarettes to Coffins
- 03734929 Fifth World Conference on Smoking and Health Winnipeg, Canada, 830710 - 830715
- 03734930-4931 Conference Program
- 03734932-4935 Coming Meetings
- 03734939-4940 Stop - Smoking Campaign to Be Announced by American College of Chest Physicians
- 03734941-4958 International Cancer Congress Seattle, 820908 - 820915
- 03734959
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- 03734963-4966 Coming Meetings
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- 03734971-4978 International Cancer Congress Seattle, Wash., 820908 - 820915
- 03734981
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- Request
- R1-004
- R1-037
- R1-129
- R1-037
- Named Organization
- Business Week
- UCSF Legacy ID
- cez61e00
Document Images
December 30, 1982
William E. Lobeck, President.
Thrifty Rent-a-Car
P.O. Box 35250
Tulsa, OK 74135
Dear Mr. Lobeck:
For a company enjoying a good reputation and, one
hopes, a reasonable profit on supplying relatively
inexpensive transportation, isn't it somewhere near the
edge of absurdity to advertise "no-smoking" cars?
I encountered your ad in the Dec. 27 Business Week
with both sorrow and amazement, noting its dominant
display of a no-smoking symbol surely appropriate to
the front of a gas pump but certainly of questionable
taste for your company.
Please rethink the values anddifficulties (what is
the local agent to do, for example, when a passenger
inadvertantly converts one of your vehicles to a"smoking"
car?) in competitive advertising whose effect is to
stimulate social division between a lot of nice people.
At the very least, I cannot believe that the message
will stimulate patronage by the tens of thousands of
tobacco industry travelers throughout the world.
Cordially,
William Kloepfer, Jr.
WK/gdc
