Tobacco Documents Online

CODE NAMES FOR B&W NEW PRODUCTS (as of November Ii, 1988) ALPHA A - Hallmark 20's ALPHA B - Richland (25's) A/~ELIA - product blend type AMELIA E - specific type of product blend/flavor ANTHONY - high price tier APOLLO - Richland 20's (ultra low tar, nonmenthol king size, male, stronger than Barclay) ARIES - injection molded plastic filter with recessed peripheral grooves (low filtration/high ventilation) BASKIN - new tobacco taste (i.e., 555) BENMAC - determine process differences which may affect smoke quality BETA - Kim BIKER - 25's product in hard box BRUNETTE - tobacco filter CHANEL - top tasting ultra low tar cigarette, recessed filter, new brand alternative to Barclay CHECK~q%BOARD - provides flat puff profile with uniform taste from the beginning to the end of the cigarette; Hallmark or Vanguard CHEERS - situational, possibly with vitamin delivery CHRYSLER - Aries development (Dual A) COBBLESTONE - tar free CONTINENT - utilize/advertise imported tobacco CONVERTIBLE - examination of smoking quality of a cigarette made to Redford or Newport specs DAKOTA - slower burning, longer lasting cigarette DALMATION - self-extinguishing DELTA - ultra, milder than Barclay, nonmenthol, female (never sold) DUAL - extruded plastic mouthpiece plus tobacco filter DUOLITE - low gas GEMINI - St. James Court (lights product with demonstrable consumer benefits via a dual filter) GOLD STANDARD - GUITAR - HORIZON - Aries development (Dual B) HURON - utilize taste technology in a superior full flavor IVORY - additive-free KRAFT - processed LAMARK - higher tar Actron, Barclay repositioning project LIMIT - low tar, low gas cigarette designed to be sold through doctors and pharmacists; not low in nicotine McCORMICK - new/different flavor MARGARET - extruded MARX - creative changes OLIVIA - make physical changes (e_~_q~_~. packaging, color)

OM]EGA - Barclay ORION - Kool Ultra/Lights Product "VF" - full £aste and low tar cigarette with variable filter that can be adjusted before or during the smoke Product "W" - wine-flavored, full taste cigarette posltioned against young male and female smokers Project C - Viceroy style price competitive with generics, would still provide "complete smoking experience" Project CARNIVAL - pastel colored, ultra slim cigarette in FOB 25's; proposed around 1985 Project COLONEL - Project G - low tar, non-filter cigarette ("straights") Project I~IEUTENANT - Project MISSILE - low sidestream in Switzerland Project P - B&W's defense in the event of heightened price competition; relates to Belair, Viceroy and Raleigh Project PAKO - increase in tobacco levels in Kool in Panama Project POLKA - low sidestream in Finland Project RAINBOW - snuff-related project; includes CPTs against Copen/~agen Project RAZORBACK - Project SUN - Raleigh Con Filtro and Fiesta Project III- B.W. Jacks (25's) (would use motorcyclist campaign and provide value reassurance; no R&D development) Project VIKO - increase in tobacco content of Viceroy KS and I00 in Panama Project X - Viceroy Today (an ultra light) REDBALL - Barclay Menthol REDWOOD - determine if Duolite can provide product superiority ROLAID - low gas/duolite SABER - Richland formula w/Eli Cutter SENTRY - convenience purchase (mail order) SHIP - an effort to relate smoke chemistry changes to changes in smoke quality (Smoke Harshness Improvement Project) SHORT STOP - create new positioning STEIN - aromatic/Cavendish STETSON - investigation of new blends, processes, casings and flavors for use in competitive nonmenthol king size products TAURUS - low sidestream nonmenthol and menthol king size products at 7-9 mg. tar (never sold) TEMPER - low tar/nicotine ratio, in reaction to Benowitz paper VISA - female, ultra slim, low sidestream (Capri)

WHIT~rEY - king size, full flavor, nonmenthol ciqarette with brown filter and bro~n paper (Eli Cutter) WOLFPACK - [~u 6200:2423 \laeu\list\newprodu.lst -3-