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Abstract
ARL ROWAN: Contrary to that familiar saying, what you donT#' know-can hurt you, a? least when it comes to cigarette_ smoking. A five-year study by the Federal Trade Com~issTon has concluded that, despite the warnings on cigarette packages and ia_ advertisements, a great many Americans still don't know the heal#~ hazardsassociated with-smoking,--hazards-that include heart-disease, cancer,-.an~-:many threats, to pregnant-_women.
Fields
- Named Organization
- Chrysler Corporation
- Federal Trade Commission (FTC)
- Tobacco Institute (Industry Trade Association)
The purpose of the Institute was to defeat legislation unfavorable to the industry, put a positive spin on the tobacco industry, bolster the industry's credibility with legislators and the public, and help maintain the controversy over "the primary issue" (the health issue). - Federal Trade Commission (FTC)
- Date Loaded
- 16 Mar 2005
- Box
- 0622
Document Images
RADIO TV REPORTS,
4701 WiLLARD AVENUE, CHEVY CI-IA~, IVlA~YLAND 20015 656-40~8
THE TOBACCO INSTITUTE
The Rowan Report S~AI~)N WHU'R Radio
DA~E June 25, 1981 5:55 PM ~
Washington, DC
FTC Report on Smoking Hazards
ARL ROWAN: Contrary to that familiar saying, what
you donT#' know-can hurt you, a? least when it comes to cigarette_
smoking. A five-year study by the Federal Trade Com~issTon has
concluded that, despite the warnings on cigarette packages and
ia_ advertisements, a great many Americans still don't know the
heal#~ hazardsassociated with-smoking,--hazards-that include
heart-disease, cancer,-.an~-:many threats, to pregnant-_women. _
IVll look mope closely at the FTC report and its recom~
mendations for tougher warnings right after this message from
Chrysler Corporation.
ROWAN: In 1964 the Federal Trade Commlssion, or FTC,
declared that advertising for cigarettes was deceptive since it
did not disclose the health risks of smoking. The next year
Congress passed a law requiring a health warning on all cigar-
ette packages. And in 1970 the declaration was strengthened
to read, as it does now, "Warning: The Surgeon General has
determined that cigarette smoking is dangerous to your health."
That same sentence is required in all cigarette ads.
YouTd think that kind of warning would be read. But
a new FTC study says it's not. Less than three .percent of adults
exposed to cigarette ads read the warnings. That may be why
Americans have so much misperceptions about the dangers of smo-
king.
The FTC study also found that over 30 percent of the
public is unaware of the relationship between smoking and heart
disease. Nearly half of all women don't know that smoking during
