Tobacco Documents Online

JEWISH STANDARD- JERSEY CI'[Y, N.J. and all of them seemed to co~sider thb "trim one of the most entertaining programs they had had. " • • IN ANALYZING ".the reverse ::rdaction, the 'oo/nmittee came to the'conclusinn that what we were ~'seeing was 'a demonstration'of /~6betliousness 'a6d false bravado. Since'teenagers" are:notoDioUs for not wa~ting ~nyane to t611 them wh~t to d0;'they w~re ~. purposely smoking in complete defiance b[ the point the film was trying to make ".m order to assert their independence and their right to do 'as they '~leased .~with their live~.-Other .adults and leaders in the b'group :a~ued- "th~it !what we were seeing wer.e :, teen~gers who :.k~d been 'deeply affected ,by ~.w.hat : their" had see.n, on ' the ~creen.. and. we~'Lact//ally .coi'erihg up their fears from one another through a show of false .hrav'_ado b~ lighting" hp ~nd putting " away se~en.el~ during the most gruesome momen~ :o[thefdm. : " ' ~ -..::.i "The reeent Rein in the paper explained what had -actually hap~mned and the real reason' why the film .lm~i had an opposite effect. A researcher who studied the reactions of "teenagers of .those.klnds of ~dms exldained that the reason they "geemingly have little effect is because the teenager, simplyI does :not "identify with the character in the i'tim. At their stage in life they simply cannot ~nc¢i.'ve of a time #hen . they themselves will be middle a~ed or old.and thdy therefore feel that.this cannot Imppen to them. ~ lffitest weapan in the attempt to e~t dow~ an tee~ sm~d~ is ~ ts make a much • Daniel Horn ivolving 22,000 ,high school students ~ "found that when both "parents.smoke,,32% ot the boys, and 18% of the girls are regular smokers. When one '" "p~rent or zboth "parents .give.~,up:~sdloking, ~he. per~enta~i~ ' 6t : ~mokers,. among" their: childrefi ,, ~ dropped. Th,e lowest "percon~age. of .s~nbkers.,was • found among those teenagers beth of whose .pa~ents ".- • i effects, ~a~ents will be more. effective if they~s.peak :. :, o~ the present. Appealing to a girl's" va~dty by c.alling :! attention to the unpleasantness, of reeking ofsmok~'. i as "well as .finger~ stained with~ni .co.tine,v'and . • impressing upon a boy the unhe~y effect..s'.nioking " • .' has on athletic ability is n~l~" m~~ffective than ; • se_are tnc~ics, holding" but "~e...t~reat..'.dt .c .an. '.~, .f~fty.:.. ., ~diy, it hel~ tn _have a go6d re.hti~hip w~th .-..., one'~ child, Children v~he, Zael espe~ia!l~, el~e to: . parents will think twice before involving themsd~es . • in an a~tivity that .is likely f~ evoke disapproval on : their p~'t. Finally,. as u~u~d, the time to "lay the • "groundwork is,not when the child :is already . :'~'"hooked'" bdt bi the~ehil.dhood [years ~hen he:i~..).