Philip Morris
Keynote Address: the Control of Lung Cancer
Fields
- Author
- Doll, R.
- Peto, R.
- Type
- PSCI, PUBLICATION SCIENTIFIC
- BIBL, BIBLIOGRAPHY
- Area
- CARCHMAN,RICHARD/OFFICE
- Litigation
- Iwoh/Produced
- Characteristic
- EXTR, EXTRA
- Site
- R530
- Named Organization
- Intl Agency for Research on Cancer
- Ontario Council of Health
- Uicc
- Who, World Health Org
- Ontario Council of Health
- Author (Organization)
- Radcliffe Infirmary
- Shiffman Medical Library
- Verlag Chemie Intl
- Icrf Cancer Epidemiology + Clinical Tria
- Cancer Studies Unit
- Shiffman Medical Library
- Named Person
- Atkinson
- Doll, R.
- Kaufman
- Peto, J.
- Skegg
- Surgeon General
- Doll, R.
- Master ID
- 2063628000/8472
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O~ONZ9890Z
CHAPTER
Keynote Address:
The Control
of Lung C¢ ncer
t
RICHARD PETO and RIC HARD DOLL
Cancer Studies Unit, Radcliff, Infirmary. Oxford OX2 6HE, Great
Britain
ICRF Cancer Epidemlo|ogy tnd Clinical Trials Unit, Radcliffe
Infirmary. Oxford OX2 6lIE, i ;rear Brilain
ABSTRACT
During the 1980s, alxmt 1 million Americans anti 2 m Ilion European.'~ are likely to die or
tobacco-induced lung cancer, and there is increasingly' h.eaw marketing of manufactured
cigarettes in developing countries. This will produce large increases in lung cancer in the
next century. These increases are inevitable, just as the increases in United States cigarette
usage 40 and more mars ago are responsible for the la:'ge increases in United States lung
cancer rates t~May. This increased usage overwhelms the beneficial effects of cigarette tar
level reductions. By contt ast, in Britain and Finland mat, lung cancer rates in middle age had
already stabilized Ix'fore the large tar reductions begat , and in early middle age the maid
lung cancer death rates have already halved, and are s ill dropping fast. Unless recent tar
reductions have implausibly large adverse effects on v t~ular or respiratory disease, they
have perhaps bccn underrated as practical public he.dth measnrcs. (United States and
United Kingdom tar reductions still can be accelerated, md at present many other countries
lag well behind.)
Although the control of fossil fuel combustion product ~, ionizing radiations, asbestos, and
other occupational factors is certainly worthwhile, it can tot avoid any substantial fraction of
lung cancer deaths, and although substantially protc~ live nutritional modifications may
exist, none has yet been reliably identified. Meanwhile. recent European experience shows
that govern,ncnts can, if they wish, achieve substantial ~ cductions in both tar deliveries and
cigarette nsagc without materially affecting personal fr 'edoms, and nnless one or both of
tbese arc achieved in many different countries there is lltlle prospect of avoiding any substan-
tial fraction of the many millions of lung cancer deaths hat threaten to occur over the next
few decades.
Kqy Words: Lung cancer prevention, cigarette sales tr rods, cigarette tar reduction, lung
cancer trends, smoking duration," quantitative inforn~ atlon, clgarette-lung cancer inter-
national cnrrelation, cigarette taxation, tobacco prlc" increases
'This article is expanded [mm a report prepared for the WHO ~ancer Unit, b.t it does not necessarily
reflect the views of the WI tO or of its Cancer Unit.
~' t~8~ Vedog Cher'n~ Intemot~. Inc.
L~ Conce~ C~uses acid Pa~,,,entlon.

2 Rtchord Peto and Rk~hard
For the control of each type of cancer, three strategies are available--prevention,
screening (early detection), and treatment. Over the past few decades cancer
research has produced (or suggested) some important results in all three areas.
These include, for example, the effects of hepatitis B virus on the risk of liver
cancer, of lower tar cigarettes on the risk of lung cancer, of screening on the prog-
nosis of cervical cancer, and of cytotoxic drugs on the treatment of Hodgkin
disea~. It therefore is reasonable to be optimistic about, but impossible to predict
reliably, what cancer research will produce over the next few decades.
If, however, we consider the promise not of what future research may one day
offer but of what present-day knowledge can already offer, then the most prac-
ticable, and cost-effectlve, opportunities for avoiding premature death from cancer
probably involve not screening or improved treatment, but prevention, and this is
particularly true of lung cancer.
This conclusion does not involve the unrealistic assumption that tobacco can be
eliminated: instead, it merely assumes that cigarette sales can be somewhat reduced
(eg, by politically realistic price changes, or by the type of education that already
appears to have had a substantial effect on white-collar cigarette usage), that the tar
delivery per cigarette can likewise be somewhat reduced, and that gro~'~ occupa-
tional exposures (eg, to levels of asbestos far higher than are nowadays permissible
in, for example, the United States) can be avoided. Nor does this conclusion in-
volve the assumption that lung cancer is already a major health problem every-
where, for it applies not only in countries where cigarette smoking has been
widespread for decades (eg, the United States, where lung cancer already accounts
for some 25-30% of all cancer deaths) but also in countries in which cigarette
smoking has become widespread only in recent decades (eg, China, where lung
cancer as yet accounts for only al:x~ut 5-10% of all cancer deaths). This is because
the main rise in lung cancer produced by cigarettes may take as much as halfa cen-
tury to materialize, so countries where cigarette smoking is only now becoming or
has only recently become widespread can expect large increases in lung cancer dur-
ing the 1990s or early in the next century unless effective actiou against the health
effects of tobacco can be achieved.
The reasons that the prevention of lung cancer is of such overwhelming
importance are, first, that the disease is extremely common~; second, dmt it is
el'he types of cancer that cause most deaths worldwide are cancers of the lung and of the stomach.
Re-
cent International Agency for Re~earch on Gaacer/~/HO joint estimates (1) maggest that by 1975 the
annual number of new ca~s of lung cancer was already about 0.6 million (developed "west," 0.3
million; developed "east," 0.1 million; China and rest of "third" world, 0.2 million), a total
similar to
that for stomach cancer. For both diseases, about 90% of affected patients are likely to die.
However,
whereas in m~t countries stomach cancer rates are either steady or decreasing, lung cancer rates are
(with a few interest{ng exceptions that may result from cigarette tar delivery reductions) either
steady or
increasing. ~, during the 1980s lung cancer will account for more deaths than any other tyl~ of
cancer;
indeed, the annual number nf lung cancer deaths is pro]mbly already, in the early 19B0~, alw~ut two-
thirds of a million, and it may well exceed a million by Ihe end of the century.
SEven with expensive hlgh-technotogy support, current surglcM management of lung cancer cures only
about 10% of all case~, and ahbough thi~ percentage is snllic~eot to justify the widespread use of
surgery
(at least in developed countries), it i~ small, has sh~r~wn little change ira recent decades, and is
hardly ha-
proved at all by the addition of any other current cremes of therapy.
l~o~Eg~90e
The Control of Lung Can :e~
3
generally incurableS; third, that effective preventiv ~" measures are already reliably
known~; and last, that implementation of these me ~sures will also have a substan-
tial impact on many other diseasesL
Consequently, what will follow is a description not of early detection or treat-
ment, but only of the preventability of lung cancer where chief emphasis must
evltably be on the effects of smoking, either alon.: or in combination with other
causative factors. There already have been many cxcellent reviews of the effects of
tobacco on lung cancer (and, of course, on many ,,thee diseases), and of the pros-
poets of controlling the smoking epidemic (:2). The~ efore, the present text is intend-
ed not as a balanced (and repetitious) account ef the whole problem, but as a
discussion centering on those particular aspects of the relationship between smok-
ing and lung cancer that commonly engender iml,orlant misunderstandings, and
of those particular aspects of prevention that corn nonly are underemphasized.
For a comprehensive review of the overall heath effects of tobacco, the U.S.
Surgeon-Gener,'d's 1979 report (3) may be consult.'d [although for a description of
the effects of tobacco just on cancer the Surgeon-G ;neral's 1982 report (4) is much
to be preferredI. For a review of the overall epidt Iniology of cancer in developed
countries, the report of Doll and Peto (5) may be c~,nsulted, especially as Appendix
E reviews in some detail the effects of past chanFes in tobacco usage and recent
changes in cigarette tar deliveries on lung cancer trt ads. Finally, for reviews of prac-
tical steps toward the avoidance of smoking, in addition to the United States
Surgeon-General's 1979 report (3), the UICC (6), World Health Organization (2)
and Ontario Council on Health (7) reports are im ;duable.
Epldemlology of Smoking a~ld Lung Cancer
The Need for Prolonge(I Exposure
There are a few key features of the effects of 'trbacco on lung cancer that are
slightly counterintuitive, and these are discussed ::t some length by Doll and Peto
(5). Ohlef among them, and the key to any prol~ r understanding of tobacco car-
clnogencsis, is the extraordinary relevance of the d tradon of smoking to hmg cancer
onset rates. For example, after 45, 30, and 15 year : ofclgarette star,king, the excess
annual incidence rates of lung cancer may be about 0.5%, 0.1% and under
*The most effective step is to avoid increases, or to produce t rcreases, in cigarette consumption,
but
changes in the harmfulness of cigarettes also may be]p. There may be consld~erable pelitlcal
difficulties
in taking any actions that will affect cigarette consumption sub~ tantially, but it is nevertheless
likely that
~omc such actions will be practicable in at least some counh ies over the next few ycar~. Moreover,
substantial decrea~s in the sales-weighted mean tar deliverie.~ of manufactured cigarett¢~ are
likely to
be p~litically practicable in many coimtrles, as they have l'ttle economic impact on governments,
rl'obaceo is al.~ an important can~ of various less common tyI cs of cancer, eg, of the mouth,
pharynx,
larynx, aml e~phagus, and p~bably aim of the panc~m~ and trina~ tract. Mo~ im~flantly, at least
in devrlol,d cmmtries sm'h as Britain, to~c~ p~bly ]ills more ~ople from ~splrato~ and
va~ulnr di~a~ than irma cancer.

l~chard Pelo and l~hard Doll
0.01%, respectively (Table I), The annual lung cancer incidence rates to be ex-
pected among smokers may be. estimated by adding up a background (nonsmoker)
rate, which, like the onset rates of many other types of cancer, depends strongly on
age (but not, of course, on tobacco exposure), plus an excess rate, which depends
Table 1. Approximate" effects of various durations of cigarette smoking on annual
incidence of hmg cancer
Annual excess incidence
Years of Moderate Heavy
cigarette smok|ng smokers smokers
%
15 0.005
0.01
30 0.1
0.2
45 0.5
1
(60) (1.57)
(3?)
aF, stimated from data reported by Doll and Peto (8) for male British doctors. The cumulative risks
would be far
greater than the.~, annual risks, of course, so an eventual total of over 10% of reg.lar cigarette
smokers may die of
tnba¢co-induced cancer, depending on the number and type of clgaretles smoked.
Annual lung
cancer death rate
per 100,0OO men
(standardized
for amount
smoked)
1000
100
10
Smoked cigarettes
~lnce age .
_ ,~m Never
~" - smoked
- / regularly
20 40 60 80
Duration of exposure in years
(age - 221/2 for smokers
age - 2th for nonsmokers)
Figure I. Background and excess risks: lung cancer death rates autong (a) non-smokers
(lower line) in relation to age, and (b) regular cigarette smokers (upper line) in relation to ap-
proximate years ofsmoking. From Ref. (9). These two lines can be used directly to indicate
the approximate baekgrmmd and excess risks, for in middle and old age the lung cancer in-
cidence rates anmng people who have snmked cigarettes tt~r.ughuut aduh life greatly cxrccd
the rates among nonsmokers of similar age. (This might not, however, be. true for t~oplc
who did not I~gin to smoke substantial nmnbe.rs of cigarettes until middle age, for the
background and the excess annual risks per 10O,000 men indicated by these lines are, rcspcc-
lively, approximately IOs times the fourth power of years of age 10"4 times the fourth power
times years of regular cigarette smoking.)
g~O~g9890E
The Conlrol of Lung Car
0.3%
0.2%
O.1%
0.0%
~Y
Before 15 15-19 20-24 25or Never
o/er
Age (years) when s arted to
smoke cigarettes
Figure 2. Tim relevance uf star,king iu early aduh life: , lationsbip, in prospective survey
data of regular smokers, between the age when regular 'igarette smoking began in early
aduh life and hmg cancer deatt~ rates at age 55-64 (mean * age 60) for Unitod States males.
From Ref. (,5). Data are presented separately for heavy a td for moderate smokers.
strong!y on duration of regular tobacco exposure (I ut not otherwise, at least to a
first approxi~nation, on age). Typical background ;md excess rates for males are
depicted in Figure 1 (9), and those for females ma5 be about two-thirds as great.
The most surprising consequence of the overwl'elming effects of the duration
of smoking is illustrated, using real datas, in Figur,. 2, which shows how strongly
the annual excess risk of death from lung cancer ;~t 60 years of age depends on
whetber men started smoking at 15 or at 25 years of age tie, on whether by the
age of 60 they had smoked for 45, or for only 35, yt ars). Failure to appreciate the
relationship illustrated in Figure 2 has led to a v ~riety of unjustifiable conclu-
sions, eg, that cigarettes do not cause lung cancer cr, less perversely, that low-tar
cigarettes have at least as great an effect as high-tar ones (10); that air pollution is
of comparable imp(~rtance to tobacco [see, however, Cederl6f et al (11)]; or that
new on.sos tff hmg cancer (rather than the dela)cd effects of past changes in
tobacco usage) are chiefly responsible for the rapid ncreases in lung cancer in re-
cent years. In each case the point that often is over'ooked is that current patterns
ofhmg cancer mortality rates in late middle age or ,n old age depend strongly not
only on current patterns of tobacco usage, but als ~ on the patterns of cigarette
usage anlong young adults as mncb as half a cent try ago.
t'llw data utilized are frmn the third largest prospective survey ) 't reporled anti are similar to
the find-
ings in lhe larger two surveys; the corresponding results from all ~hree of these surveys are
presented in
the II.S. Si.gcon.(;rnr~'al's 1982 trl~tl (.I).

r'dchord Pefo and Rlchord Doll
Therefore, current trends, current urban/rural differences, and current inter-
national differences in lung cancer reflect, among other things, past Ircnds, past
urban/rural differences, and past international differences in cigarette usage by
young adults. Consider, for example, the extent to whicb current trends in United
States lung cancer mortality rates among men now aged 70 may be affected by the
large trends in cigarette consumption 50 years ago among people then aged 20 (5).
(For details, see Appendix E of Doll and Peto, (7). In 1930, United States cigarette
consumption was increasing rapidly among young men, and national sales rose
from 1 cigarette per adult a day in 1915 to about 10 per adult a day in 1945. The
effects of those increases are only now becoming fidly apparent, and largely as a
very long delayed result of them, United States male lung cancer rates in late mid-
dle and old age are still rising steeply, despite the fact that cigarette sales per adult
have remained at approximately 10-1'2 a day ever since 194-5, and tbat tar levels
per cigarette have fallen substantially (Figure 3). Contrary to various suggestions,
the "discrepancy" that has been seen for the past 25 years in the United States be-
tween rising lung cancer rates (see Figure 4) and falling tar levels does not imply, or
even suggest, that Americans are exposed to increasing levels of carcinogenic
pollutants other than tobacco, or, as the recent (10) National Academy of
Sciences-National Research Council (NAS-NRC) report suggested, that tar level
reductions in cigarettes have been ineffective. Indeed, but for tar-level reductions,
the current increases in United States lung cancer mortality rates probalfly wouhl
be appreciably more rapid.
Likcwi~, in many countries the smoking of manufactured cigarettes by young
adults was a habit that tended to become established first in the towns before it
spread to the surrounding countryside, rather than the converse. Consequently,
15
Actt~al cigarette
consumption per adult
0
._~
O /- cigarette equivalents)
19~ 1920 1940 1960 1980
Fi~re 3. Trend~ in United ~latc~ consumption: mean daily ~ale~ of mamlrarl,red ciga-
rel~c~ l~r Untied Slale~ athlll aged over lfl year~, It~elher with a £rtltle e~timal~ of lar yield
l~r atlull. Fr.m Ref. (5). "ltm estimate of tar yield allow~ approximately fi~r tlecl'ea~es ~hlce
the 1950s i, lar yield ~r cigare,e sm.ked in a standard maturer, hut not fi)r any syslemalic
changes in lhe manner in which cigarettc~ are smoked.
The Control of Lung Can :er 7
half a century ago cigarette smoking was probably more prevalent among young
men in towns than among young men in the corn try. Disparities in recent years
between urban and rural lung cancer rates amon! today's old smokers therefore
may rcsuh chicfly not from air pollution but rom a delayed effect of past
urban-rural differences in cigarette usage among t ve people who were then young
but who are now old.
Finally, it is wholly wrong to suggest that the p~ or international correlation be-
tween current smoking habits and current lung cmcer rates indicates tbat smoking
is not the chief determinant of worldwide hmg ca~,cer mortality. For, such a cor-
relation effectively relates lhe lung cancer rates of t ~e grandparents to the smoking
habits of their grandchildren. If instead the nati ~nal lung cancer rates for one
generation arc related to national cigarette consum! ~don rates when that generation
were young adults, a moderately close relationsbi], does emerge (Figure 5).
25,000 20,000 15,000 10,000 6000 2000 0
"Estimated rates among nonsmokers ~ Mouth, esophagi
l:lh~ rynx or laryn
~
Figure 4. Recent trends in United States cancer mow Mity rates: age-standardized death
ccrlificadow ral~ (Iwr I(~ million i~.~q~le a~cd .rider Ti~ ) in flw 19~Os (lop bar), flw I~
(middle I,ar) aml dw 197(E (t~)ttom bin') G)r vmi,m~ ~ .'~ .f ennecr in lhc Untied
From Rcf (5). For cancers of the long avul .])l~'r rcspir~ h,ry and digeslivv tracls, estimatt'd
rates for lifelo.g IlOnsl.nkers are alst~ given (asterisked ;m', nlxwc the rates for the
8~O~g9890g !~

r'~hord Peto and I~herd
Belglu.m Canada
~ France New Zealan
Germajy ~ / b~~Greece "
~ 60 ~pain / ~ ~ ~ . • Rates based on o~r tOO deaths
m ~ ~ ~~ Den~ ~a/e~sed on 25-~00 deaths
~ ~o n
D Noway
500 1000 1500 2000 25~ 3000
Manufactured clgaretles ~r adult In tg50
F~gure 5. I,un~ crower m~d mno~h)~ hi Ihe ~ame ~enera(ion: rclmi.aship hclween hmg
m;malhrl..'d (exrl.dc~ tmndmlled rig~rettes in I~l~ium
cigarette rousumpli~m when flint gcncralioa of ~ople were in early adult life: (lala
various cou.tries, and for US non-smokers estimated hy fittin~
Che p~s[~ectk'e s.rvey d.¢~ re.reed by dm American Cancer ~'icCy (25).
Other Features
Dose-Response Relationships
In Table I, it may be seen that doubling the dose may approximately double the
excess risk at each age. Partly because ofdifficuhies of dosimetry~, it is not rcaUy
known whether, as Doll and Pcto have tentatively suggested (8), a doubling of the
true dose rate produces an approximately fourfold increase in the age-specific
effect, or whether, as is suggested by much other data, it merely prodnces a twofold
increase. Whatever the exact truth, however, it is clear that two packs a day for 20
years is far less hazardous than one pack a day for 40 years, so any reports based on
inappropriate concepts such as "pack-years" should be treated warily.
Effects of Stopping Smoking
When smoking ceases, the annual excess risk remains roughly (perhaps to within
a factor of two) constant thereafter. Referring to Table 1, it may be seen that the
annual excess risk after 30 years of s~noking is about 0.1%, ~ if a smoker stops
el'he cffedivc (k~se may .at ~x: simply proportional to Ihe nnmhcr ofcigarc.es sm.ked per (lay, for
the
CO uptake fx'r cigarette apl~ars to be less fi~r heavy than for mc;~lerate srm~ker.~. AI~, t~.¢ause
the chief
target area i.~ the main airway~, r~pid inhalatiem may ¢Jcp,'~sit les~ rnl thegn/Iron ~h~w
inhalali~m does.
'lhi~ s.ggestl.n j~ rr'~'~tfi;rr'erl by relents (12) that i. ~mw, altlto.gh .at all, ~t.rlies he;try
.'o.oker,.~ who
describe themselve.~ as "n,r~t inhaling" get m~z~ hmg cancer than do co.q~arably heavy smnke~s wh¢,
"do
inhale"!.
~o~ggggog
The Ca431rol of Lung Can :er
9
after 30 years, then approximately this annual exce :s risk may persist indefinitely.
Thus, for example, 15 years later the annual excess ~ isk may still be about 0.1% in-
stead of the 0.5% that it would have been had smokh~g continned, so about 80% of
the excess risk is being avoided. It is not true, bower :r, that the annual ab~lutc ex-
cess risk decreases substantially, and still Icsa is it tn c that it decreases to zero after
10 years; only one prospective study has suggest~ I that, and the others clearly
refute it. But, the large increases in risk that would otherwise happen are avoided
by stopping stnoking.
Tf'~9 Importance of C!gareffes as Opposed fc Pipes
In Britain and tile United States, cigarettes app~ ar to have a far greater effect
than pipe or cigar tobacco did, and so the switch ea "lier this century from pipes to
cigarettes has produced vast increases in lung cat car. The reasons for this dif-
ference are not adequately known, especially as the ~moke from pipes and cigars is
about as carcinogenic as that from cigarettes for lal ,oratory animals. One sugges-
tion is that the difference depends chiefly on the ,t rearer alkalinity of the smoke
from pipes and cigars, which may both make inhalalion less pleasant and facilitate
the transport of nicotine across the oral mucosa, tht reby obviating the need to in-
hale (13, 14). This suggestion may not be difficult o test and, if confirmed, may
point to an important way of diminishing the hazat tls of cigarettes, bat at present
this remains speculative~. A related suggestion is tit ~t the "air-cured" tobacco of,
ft." cxamph', certain French cigarettes ~nncwhat ~cscmblcs pipe tobacco and is
therefore substm~lially less carcinogenic than the "quc-curcd" tobacco typical of
British aud American cigarettes, but the intcrnation d differences in lung cancer on
which this suggestion rests owe so much to differ 'nces in duration of cigarette
smoking that it is still unclear whether there are also any material differences in the
hazards of the various cigarettes. (During the 1.¢ 30s and 1940s, for example,
British cigarette cousmnption was four times that i t France.)
Interaction with Other Causallve Factors
A variety of other causative factors for lung cancc • are known, of which the best
studied are asbestos, ionizing radiations, and urban air pollution. All thcse have a
far greater absolute extra effect on smokers than ¢ n nonsmokers (illustraled for
asbestos in Table 2), as may various other causative actors. ,Some of the benefits of
control of certain other causes o flung cancer thereto c may be attainahle indirectly
by reducing tobacco exposure. However, because e ffectlve tobacco exposures are
currently increasing in many countries (and even v.here they are decreasing, the
immediate decreases are unlikely to be enormous), the theoretical possibility of
avoiding tobacco exposure clearly does not justify in action where other substantial
causes of lung cancer can be reduced materiallyL
qn the stn(ly of Cc¢led~3f el al (15) in Sweden, p~pe ~mokcrs had the same tcnfokt cxces~ of lung
cancer
that cigarette smokers had, which rather sugges1~ that the sm ,llness of the effects in Britain or
the
United State.¢ may res.h more from traditions almut h~w pil~ ~ are smoked than frmn the pharma-
colr~p/of dw smoke--and it i.~ unlikely that such traditinn~ wil dwmsclves Ix. wholly dcternfincd
pharmacoh~gic faclnrs.
°Apart fi~...~rm,kh~g, a~l.'stos, kmizlng tmlintlons, aml comb. li.n pr~*dn('t~ .f fi,~il Ihcl~, the
reliably cstabli.~hcd can~c.~ nfhmg cancer are. bi~ehloromelhyl)ed'cr (BflME), mu.~tard ga~, and
certain
comlxr.nds .r oxidation ~tat~ of As, Gr, and Ni (5).

I(9 Richard Peto and Fdchard Doll
Table 2. Multiplicative effects of heavy asbestos exposure and of smoking on lung" cancer
risks"
Relat|,ce risk of I_u.0ag c~a ricer for:
Nonsmokers Smokers
No known asbestos
Heavy asbestos exposure
(prolonged employment
as a lagger before 1968
United States dust controls
were introduced)
!
(reference category)
5
aDma rmm Selikoff (16). Note that although such heavy asbestos exposure is no longer permitted in
many countries,
places where heavy occupational exposures do still occur may offer excellent opportunities for
limited disease
prevention, because even if the workers do not smoke (=, the excess risk of bronchial carcinoma is
low), the risk of
me*othelioma, which does not depend on synergy with tobacco, will mill be high.
Mlscerllflcatlon of Lung Cancer Deoths
People, and especially old people, dying of lung cancer may never have their
disease recognized and may be miscertified as dying of ~me other condition. Pro-
gressive rectification of such errors produces large, purely artifactual, increases in
hntg cancer death certification rates. In middle age such effects were substantial
during the first half of the century, even in developed countries--for example,
when diagnostic radiology was introduced dtnring the 1920s, it prodnced alxmt a
threefold incream in British lung cancer death ce~ification rates--but in midclle age
st,oh effects are now limited chiefly to underdeveloped countries. In old age,
however, large (eg, twofold) artifactual increases have continued to occur since
1950, even in various devclotx'd countries, whereas among old people in many
underdeveloped countries lung cancer death certification rates are still grossly
unreliable [as are "age-standardized" lung cancer death certification rates, unless
standm~dization is to the truncated age range 35-64 recommended by the Inter-
national Agency for Research on Cancer (IARG), (17) to circumvent such
difficulties.]
Tar Deliveries
The effects of changes in tar deliveries need to be properly understood by anyone
concerned with the avoidance of cancer, for at least in developed countries they
may offer one of the more important cancer control strategies. Between the 1930s
and the 1970s there have been reductions of more than 50% in the mean tie, sales-
weighted) tar delivery per cigarette in the United States, Britain, Scandinavia, and
a few other places. These changes were small until the late 1950s and then they sud-
(h'nly l)vvame rapid, with dcrrcases fi'om 30-odd mg per clgarc/te in ei~e mid-1950s
down m alqm~ximau'ly 15 mg IWU clgmelle hydtc 1970s. The chau~l{es me n~t ex-
pensive, and involve d~e use of fihcrtips, porous paper (or even, as an extreme
measuH', "ventilated" fillers 0rot allow air to tiller hllo the side nf the filler t(i
The Control of Ltn~ Cancer 11
dilute the smoke) aod modified types of tobacco (which may in some instances ac-
tually h,e less expensive than unmodified tobacco). There is, of course, a reduction
not truly in the unwanted componenls of the smoke but also in those substances (eg
nic'odne?) to which some smokers are adclicted, atttl when snch reductions occur
many smokc~s a~ likely to com~nsate, either by smoking more cigarettes~ or,
~rhaps more commonly, by taking in more smoke per cigaretteu. It appears,
however, that the latter form of compensation is not Mways su~cient to outweigh
the reduction in tar (19), in which c~e the net ~sult will ~ inhMation of less tar
into the lung. This conclusion is suggested ~th by common scn~ and by obse~a-
tion, but cvcn if it is accepted it does not prove that the h~ards will ~ correspon-
dingly reduced, for despite some 30 years of la~ratory resea~h the im~rtantly
carcinogenic factors in cigarette smoke have not yet been identified reliably.
Moreover, it is di~cult to predict how changed patterns of inhMation will change
what is de.sited on the main target areas--which, for lung cancer, are not the
peripheral tissues, but in the large airways~ the smoke streams past them.
Gonscqucntly, it is necessary to discover by direct epidemiologic observation
whether the risks of lung cancer are materially reduced by the widespread switch to
lower tar cigarettes. Unfortunately this is not easy to do, for not only are smokers of
low-tar brands self-selected but al~, just as it is only a~er some decades of smoking
that the full risks matcri~izc, ~ ~rhaps it is only after some decades of using low-
tar cigarettes that the fitll benefits will materialize, Therefore, even if the effects in
late middle age will one clay be substantial, they may not yet I~. Any substantial
effects that arc going to materialize in ca@ middle age should ~ beginning to be
evident by now io Brilaln, however, for although the tar rcdnction~ of the 1950s
were nnly moderate, lhosc of the 1960s were substantial in Brilain, North America
and Scnndinavia. Thus, a 40 ycnr aid in 1980 will have been smoking from about
1960 to 1980, Ihroughoul mosl of which time tar levels were substantially lower
than in previous decades.
Two main pieces of epidemiologic evidence are currently available, the first
being the rcsuhs from classical case-control or pros~ctive surveys. Unfortunately~
such data as are currently available are limited by the fact that they relate chiefly to
late middle or old age, when most of the lung cancers occur, and even recent
]sin principle, tar reductkms could either increase or decrease the number of people who smoke (by
making it less of an ordeal for nonsmokers to acquire the habit or by making the habit leg'~
addictive)
and coukl either increa~ or decease the number of ciga~ttes one iodlvklual smnkrr consumes (by in-
creasing the rmmber needed to achieve a given do~ or by decreasing the satisfaction ~r cigareHr}. In
practire, lmwcver, the patterns of cigarette consumption in different conntries do not ap~ar to l~
in-
flnenced consislenlly in either direction by chants in cigarette consumption.
ttSurptisin.gly, there appears to b~ little reliable information on which of the many
characteristics of the
cigarette (eg, nicotine, draw resistance," taste) im~antly affect "com~nsad~." If these cot]hi be
i<h,nlifivd and lntalified {<.g, b~ invreasing the niroline deliver y. draw resislan<'e, or whatever
of law-tar
l~lii In'e~uoIMIl7 iln~'lliel Ihe reel'nl di~alll~finlloI ~ndloI h7 K~il[rtia~ ~1 al (111) Ihat ill*
ri~ of
lii7~w~fdilil hifiirrlhlli all" irli lnalerllill7 di~erenl miumt lillt~ker~ of differeni 171~ ill
£~'08E9,£908 .., •
Shiffman Medical Library, 4325 Brusl~ St,'

12 f'dchord Pefo ond r'dchord Doll
studies relate chiefly to people who have smoked low-tar cigarettes for ouly a frac-
tion of their smoking lives. This dittqcuhy is exaccrhated in studies perfi~rmcd dur-
ing the 1960s (or early 1970s) by the fact that the tar reductions then availablc
study wcrc not only more rcccnt, but also less extreme, than those curttally
available. A related source of di~culty is that as overall tar levels dccrcasc, the
highcr tar levels simply cease to exist, so direct concurrcnt compari~n of people
now on low-tar cigarettes can ~ only with ~oplc on re@crate-tar cigarettes, anti
not with the old very high tar brands. ~spite the~ di~cnltles, when I~e and Gar-
finkcl (20) reviewed MI the case-control and pros~ctivc studies then available they
concluded flint:
a reasonably clear picture has emerged. 33fis is that smokers of fihcr (or low
tar/nicotine) clga~ttes have a lower mortality than smokers of plain (or high
tar/nicotlne) cigarettes for tho~ dise~s ~st ~trongly a~iatcd with smok-
ing .... 33~cs~ reductions in mortality have l~en ~n in those who have
smoked the more modem ty~s of cigarette for only a small part of their smok-
ing livc,. "~e fact that those who have smoked them fi~r longer show even
grcawr ~cluct~ns in mortMity ~uggests that the ovrrall pictu~ will impure
even more in ~ea~ to Com~.
Becausc of di~cuIfieB oE sclf-sclccdon, of comparln~ the ncw with thc old c(m-
currcndy, and of characlcrizing individuals' recent hmg cancer ralcs in early
middle age tic, the rates among people who have smoked low-tar cigarcttcs for
much of d,~ir aduh lives), d~c case-control and prospective survey data cau I~ sup-
plcmcntcd Uschdly by a second type of cpidcmiologic data, ic, thc stody of nadnual
trends in early mkkllc age. However, fi~r reasons that already have ~cn discusscd,
it is not advisable to use for this pur~se data (such as those from the Unitcd States)
in which any downward trends caused by tar reductions arc likely to ~. diluted or
even rcvcr~d by upward trends resulting from the delayed effects of past incrca~s
in tobacco consumption. Instead, it is ~tter to use the British data. For by the
1950s (when thc rapid tar decreases began) British mMe lung cancer rates in early
middle age had Mrcady approximately stabilized (Table 3). Table 3 also descries
their subsequent evolution, and the reductions are extremely impressive. They are
most unlikely to result f~m changes in air ~llution, for not only are any effects of
air pollution likely to ~ far smdlcr than this (11), but ~so similar hMvings in early
middle age have ~en seen over the last 20 years in un~lluted Finland. Moreover,
~th in Finland and in Britain the changes appear, if anything, to ~ accelerating
downward, so if this pattern carries on into late middle age during the next decade
or two, thcn at least in these two countries (where the male death rates are at pres-
ent uniquely high) lung cancer may some day decrease for a few years~: as fast as it
once incrcascd.
A finM piece of human evidence that tends indirectly to confirm the reality of
these changes is provided by a comparison of histologic sections from American
"I1 will not de('rea~ to anywhere near non smoker rates, however, unle.~ there is widespread
abandon-
meat of ciga~tte smoking. ~milarly, in tho~ other ~pulations where lung caner rate~ have n(H y~t
completed/heir ri~, even a tar-level ~luction dmt halve~ the c~rcitmgeniclty nf ciga~ttes may merely
~low, rather than reverse, the progressive increaw of the di~ase ~er ~l~e next few decades.
9~OB39B903
The Control of Lung Can, er
Table 3. Recta! trrnds in England an,d Wales male h, tg cancer death ccrlificafion rates
in early nti(hlh, age"'t'
Ikath certification ratea per million ~ ,en from cancer~ of the re~plratory
Age 1951-55 1956-t 0 1980 Ratio
(r") (") (b) (0 (~b)
30-# 3B~ 37~ 13 0.3
35-9 lOP 95~ 45 0.5
40-~ 253~ 256~ 134 0.5
45-9 58~ 59~ 37~ 0.6
annie bo¢~ tlw approximate constancy heft)re tar deliver|e~ I'x'gan In Iw greally ~t~d and the la~e
drr~axe
thereafter.
bsol~: (I)'[lw~'lrrnd~nlr.~tmalrtiallyaffi'rlrdhy~hml~r~in~l~rali~, I,ralmrnl~,ft[wdi~a~'
(2}Sah,~-~.rlghtrd
Mran ~ igarrlte t ~mxU~nlaitm Iwr Brilixh male aged ~-50 did n,,I hangr greatly until the pa,I
few yrarx and in
1955. H~5 anti 1975 wn~ rr~pr(liw'ly, 10.5.9.9. and 10.2 121 ) Ihe I0*~1% d~'rea~e in (tm~umpti,m
thai
have likrwi~" }~'t'll appr.M~natrly Iml~ m'er the im~t 20 years. 1 '~d in l~lb n~mlr~ the
de~ rra~x apl~ar, ir
dlligh inlnke t~llly in fir~ t~ or m~ tff ~noking hi~tory.
aulopsics in the 1950s aud in Ihc 1970s (22). In lhc IqS0s smokers I~atl a high, dose-
related prevalence of what were thought to be prene q~lastic lesions, whereas by the
1970s such lcsious were an order of magnitude less ~onunon among smokers. The
exact biologic significance of lhese lesions, howcw r, remains obscure, especially
because their prevalence decreased so sharp/y durin ; a period in which lung cancer
rates were rising. (They may be indicators not so n,uch of the extent to which the
main neoplastic endpolnts are occuring, but of tl e extent to which one of the
"stages" of carcinogenesis is occurring.)
Practical Actlo~:
Discouraging Sales and Decre~slng Tar Levels
Sales
A varicly of WltO and UICC expert reports hart. been prepared on how volun-
tary organizations and governments qan decrease ci! arette consumption, and these
deserve carefid scrutiny for they contain much ~ ::ll-judged advice. There are,
however, two important respects in which they m;~v be somewhat deficient. The
first is that lax increases may .nnt be suffieientl) emphasized. Because many
gtlvt'rnltltqllS drrive large tax yichls fi'om tobacct, sales, all hut this one of the
strategies dmt may be considered for reducing cigar,'ttc sales, will also, if effective,
r(.ducc Ia× rcv,.nucs. Ahhough in principle governn ents may t~/ieve they act only
for Ihe good uf their chizens, in practice they may tend to dccide that what is

F~hord Peto ar~:l FOchord ~
Table 4. Elasth:ity: Predicted change in cigarette sales per 10% increase in real price
Country' studied
Estimates in 9~ different
papers ofthe change in annual
cigarette sales associated with
a 10% price increase (%)
United States - 5, - 8, - 4, - 4
Canada - 7
United Kingdom -6, -5
Switzerland - 8
Finland - 3h
aBelween 1950 aml 1968 no studies of the rla,~ti,'ity of cigarelte demand were published, but since
1968 at least ten
have Ix.ca. All are cited except G~r thai of Atkinson anti Skcgg (1974), which is s.pcrseded by the
reanalysN by
rl Peru (t974) of the identical data. For re.re.fences, see Ontario C, ouncil of lleahh (7).
This estlmalr of only 3% was published in 1974 and would have b~en mm'e extreme if 11 had I~n
~sslble ~o in-
dude the ~ul~eq.cm large incrca~ in prke and decrease in constanp~br~ tha~ ~k place in Finland i~
mid- 197~.
cconomically easiest fclr thc government is bcst for thc citizcns. Consequently, the
otto strategy--increaslng the tax on tobacco--that increa~s cadger ~han decreases
~ax revc..es l)crhaps deserves more emphasis than it usually ,gels, esl~:ially
because it is one of ¢l~c few straWgies for which thcrc is clcar, direct evidence nf
ef¢~:ct, In ]gBI, for example, increases by n total nf at~m~ 2(~% in British cignrcltc
prices pr¢~duccd decreases that, althoogh substanti~, were Icss than %)% in
cigarette sales, so the tobacco manuhcturcrs complained of unemployment in thc
industry while tim government collected marc t~, The same thing hap~ncd in
Finland in the mid-1970s. Several reports during the past 15 years have examined
marc formally the quantitatlvc relationship ~twcen price and consumption in
these and various other countries with remarkably consistent findings ('Fable 4). At
Ic~t for the subsequent year or two, a 10% increase in price appears to produce
a~ut a 5% decrease in consumption. If such a decrease were hrgcly permanent,
dmn it would in the king term prevent abont 10,~0 lobacco-induccd deaths per
miffion cigarette smokers, I~ is more di~cuh to prmlucc a reliable estimate of the
extent to which these year-to-year changes in consumption, produced by price
changes, persist over longer ~riods, for so many other hctors also may bc in-
valved. Despite this, however, some dircc~ cvidcncc for the common~nsc notion
that price does affect long-term, as well as short-term, consumption is afforded by
the general tendency for cigarcttc consumption to ~ high in many countries where
the price is low (7). [n view of such data, the promlsc ofdclibcratc shifts
finm other g~x)ds to tobacco may deserve greater emphasis than it oficn rccclvcs.
A second dcfi¢'icncy of emphasis is that lhcre may have bccn insu~cicnt stress on
~hc longJcrm advantages of getting quantitatively infi~rmativc material across
abrupt ft.: l~lal risks from tobacco, and tim cxtc.t l~ which, at least in
countries, thc~ exceed all other reliably known causes of death. "l~c reasons any
~rious i.~gram of canccr prevention must strcss thc hcalfl~ clTccts of tobacco arc
illustrated by Table 5, which has t~cn abstracted from thc chapter nn Cancer
Epidcmiology in the Oxford 7~xt~k ~M~icine (~3), This ~rs~ctivc, howcvcr, is
Li~O~ggggog
The Contro~ of Lung Can :er
15
Table 5. Reliably established, practicable" ways of a, aiding the onset of life-threatening
cancer in the United States or United Kingdomb.
Percentage of all US/UK cancer
"teaths known to be thus avoidable
Avoidance of tobacco smoke 30
Avoidance of alcoholic drinks or mouthwashes 3
Avoidance of obesity 2
Regular cervical .'z'reening and genital hygiene 1
Avoidance of incs~ntlat medical use of hormones or < l
radlnlogy
Avoidance of unnsnal exposure to sunligh~ < I
Avoklance of known eff~ts on ~ple of current levels
of ex~,snre m carcinngens
Occupational context < V
F~, waler or urban air < 1
aExcl.dlng ways sm'h as pmphylaclk p~statcclomy, mas~ccto, ~y, hys~ereclomy, ~pho~mmy, arlificial
hFmm [~[ a~d P~'¢¢' (23).
rThc p~orlion of current United Sla~es cnnrer deaths Ihat are I kc[~ to rcsuh from ~cupal~nal
factors was
or pas~ exi~,~u~ ~o aslwsl~ may ~c~ ~mnt fiw I-~% ~ all curre, ~ United ~ate~ caner deaths,
slill rising and lhnl eve.l.ally may well Iw 2-3%. However. l~ca ,¢ Ihe nl,pmxhna~c magnit.de ¢ff
dw health
rffi,t Is .f rx[~.~ to ndwslt~s I~amr wJdr}y nvrrplrd, ex~,sure I," cls have Iwen grcally reduced
and are now in
ca~in,~ns (~, [~n~kfine), the ~la~ cff~'ts M ~dch a~ ~ill apf ~.afing. l~mg after ~tand~ ~t~ in ex-
~ ha~ ~aken pfa~.
unfamiliar even {o mos¢ cancer research workers. Jet ~]one to most nonmedic~
~ople. Indeed, in r~ent surveys in Britain most ~ ~ple mistakenly imagined that
{ra~c caused marc deaths than tobacco; in fact [ ~bacco causes over 20 times as
many UK dca{hs as trn~c. Likewise, in the Unit~ ~I States recent surveys have in-
dicated flint runny people believe that backgroun~[ radiation from nuclear power
plants is n greater hcnhh risk than tobacco (24), ~ hereas in fact tobacco is several
thousand times more iml~rmnt. Such gross misp,.rccp{ions, of cou~e, may have
substnnfial effects on behavior. Indeed, the ch~irm an o~ R.J. Reynolds, America's
largest cigarette manufacturer, rc~r¢cdly (New Ye,k Times, April 12, 1981) said to
his sh~rcboJders [hat the reason ~he cancer.scare was no longer hitting cigarette
sales ~ hard was that so many things have ~en linked to cancer that ~ople were
"beginning [o take a more objcctlve [sic] view of the heath evidence"~ He may
well I~ right about [he effect of the string of ~"~rts a~ut new carclnogcns,
l~causc truly a remarkably l~rciplcn[ newspa~ reader or televiewer wash{
able [o gncss, after rcadlng abou{ ~nc new cancer scare n~ter another, {hat
old sou-newsworthy [nbacco was still causing a}~u{ one-tiffed of
dcnlhs~nn effect {ca times as large as the next mos¢ im~rmn[ reliably known
cffcel. It is admittedly difficult (o comm.nirat~" risks in a way Ihat will be
tmdcrstood and rcmcml~rcd approximately cor~ ,'ctly, csl~ciMly by pcoplc who
have no framework oft~flmr risks with which to co,aparc them, tlowever, it should
~ ~ssiblc as }ong as the main message is set clcm~ y apart from the lcsscr messages

16
i"dch~rd Peto and l~chard Doll
that qualify it and Ihat may help prevent people from rationalizing it awayL~. Aflcr
all, the chief message is merely that "ABOUT A QUARTER OF AI,I.
REGULAR CIGARETTE SMOKERS WII.,L BE KILLED BEFORE THEIR
TIME BY "FILE IIABIT," which is consldcral)ly less complicated than tim mass of
quantitative infornmtion about house prices, groceries, car prices, clc, that already
has become part of the folklore of consumer societies. How exactly this main
men, age should be put over is a matter for experiment; comparisems with other
condidtms may (especi,',Jty in Britain) be helpful, eg,
SM()KING IS BRITAIN'S BIGGF~'q'I' KII.I,ER
Am(rag 1000 young adults who smoke cigarettes rc~darly,
- at.xml 1 will be murdered
- alxmt 6 will be killed on the roads
- al~mt 250 will be killed by tobacco.
"For example, one aright follow the main me,age with a few explanatory notes, such a~:
- Some of th,-L,w kill~ hy I~bacco wmdd have di~l ~n anyway, hut other~ ndghl have lived m~
5, 10, 20, 30, dr more extra yenr~; the average amount of life Io~t by them l~ing 10-15 year~.
- If yo~ glvc np I~-fi~re yo~ have ~a ~i~nt~ hrml dilate, hmnchili~, or rnncer, Ihen yogi
nlrr~l ,ff lhe ri~k of~'n~h from sm~king.
- llzmnge Io I~ }~ly from smoking accurnnlale~, m linage w~ ~1~ in their l~u~ will I~ nt
greale~l risk in mk~le a~.
Even in the United Slates, where road accident death rates are more than double
those in Britain mad murder rates are about ten times those in Britain, some such
comparlso.ns may be helpful (ahhough it may then be advisable to start with only
100 young United Stales adults, and to threaten about I, 2, and 25 of them with
death).
Whatever format is preferred, however, the central point remains: The reason
one wants to prevent smoking is not just because it is dangerous--dozens of
things are dangerous--but because it is so dangerous. This indicates getting some
sort of quantitative information over, both about the effects of smoking itself on
mortality and, perhaps at least as importantly, about how much srnallcr all
reliably known other carcinogenic effects are. Such information may in the short
term make only a few people give up, but over a few years wide acceptance of
such a pcrspcctlve may have substantial effects, either on individual behavior or
on making other actions politically acceptable.
Tar Levels
The foregoing epidemiologic evidence (especially that on trends in lung cancer
morlality among English men in early middle age) strongly suggests Ihat, even
without any substantial changes in cigarette sales, practicable reductions in sales-
weighted tar deliveries may well reduce the lung cancer mortality from smoking
~08~9~90~
The Conlrol of Lung Con~ er 17
sul~stanlially. There was, moreover, in Lee ant Garfinkel's review (20), no
evidence that any other disease was aggravated b) such changes mnong smokers
of similar numbers of cigarcttestL Also, although tar and nicotine decreases do
prcxluce some compensation in tim manner in whi h cigarettes m:e smoked, they
do not appear to be important determinants of wl -ther or not people smoke, or
of the number of cigarettes that they smoke.
Tar reductions can IJ¢ implemented with no ;ttbstant~al political problems
(especially if they are done centrally, or at least ~ ithout advertising campaigns
that may suggest misleadingly to non- or ex-smol ers that low-tar cigarettes are
safe), for they do not adversely affect the groa, ers, manufacturers, taxers,
distributors or advertisers, and the smokers apl car hardly to notice gradual
changes in tar deliveries. It is, therefore, unfortunate that while the WttO and
UIGC have organized several meetings on stunk ng avoidance, some of which
have produced reports listing a variety of practice,/suggestions for govermnents
or fur vohmtary groups In consider, no similar reports arc available to help
governments accelerate tar reductions. "/'he prob ~'ms are, nf course, quite dif-
ferent from one conntry to another, depending o t whether the country is a to-
bacco grower, a cigarette manufacturer, an export i~r, or an importer, on whether
cigarette mannfactt,rc or distribution is virtually ia govermncnt monopoly, on
whclhcr advertising is altowcd, on the era'rent tar I ,vels, and so on. For countries
such as Brilain, dilli'renlial laxaliot| (which has ~]rcatly been used once sue-
ccssfully to cut off the highest tar levels) could be 'l~scd again to cut off the next
highest levels, and restrictions could be imposed im the advertising of, for ex-
ample, all brands delivering more than 10 mg of t~, r. For countries such am China
and Russia, where cigarettes are manufactured at d distributed by the slate with
little or no advertising, and where typical tar levels exceed the upper limit of what
is currendy sold in Britain, large changes could be ~roduced at little cost and with
great benefit to their people early in the next con ury~s. However, the practical
problems of how to help governments decrease ta " levels (without inadvertently
encouraging a belief that low-tar cigarettes are sah ) is a large question, almost as
deserving of carefully thought out, practical repot ts as the problems of smoking
avoidance are.
Ultimately, of course, the aim is to produce cit'~umstances in which very few
people choose to smoke, but in a world where cig;wctte sales are still increasing,
rather than decreasing it is not wise to let the perfc~ I be the enemy of the imssiblc.
"In view of the extent to which smokers of low-tar cigarettes r o "compensate," however, and of the
uncertainly as to which smoke components chiefly affect heal ! disease and chronic ol~tructive h,ng
di.'~ease, there shmdd be no implicit expectation that these dis 'ases will also he avoided, and
indeed
the large case-cnntrot study of Kaufman et al (18) soggests ap woxlmate equivalence of the effects
on
myocardial infarction of the different types of cigarette thai ~ re currently available.
~During the 1950s, men in Finland still smoked "Russlan-st le" cigarettes, and in 1960 male hmg
cancer iucideurc rates in early middle age were ~imilar in Bus :ia and in Finland. By the early
1980~.
Imwcver, lyph'al Finnish rignrclle tar dcliverie~ had dr, pped m only 10-15 m~., whih" typical Rus-
sian cigarette ~ar dcllvcric~ were slill about 20-30 my.. Recc ,t Finnish male hmg cancer ~midcncc
rate~ in early middle age have decreased by nearly half, whil' those in Russia have hardly ahcrvd.

18 f'dchard Polo and I'dchatd Doll
Table 6. lnfi+rmallon for governments on simple measures fi~r the control ofhmg cancera
Price increases will pnxltwe fewer deaths anti more revenue (as long as they do nt~t feed Imrk into
wage demands).
Tar reduction~ ~uld ~ enconra# (e~p~iMly in countrie~ ~och as Russia and China whe~ typical
tar levels are still of the or~r of ~30 rag, which i~ ext~mely high).
Advertifing could ~ t~ed, ~t~ct~, prohibited, or limit~ to ciga~ttes delivering un~r I0 mg tar.
Simple, clear, quantitative information could t~ communicated effectively to the general ~pulatkm:
ABOUT A QUARTER OF ALL REGULAR SMOKERS ARE KILLE1) BEFORE THEIR
TIME BY TOBACCO.
GeneraJ no e: rvt on menda mn of hose few stmple measures (whwh might have a mtb~ an ial cffec m
just a few
off ex~) thm~ nt~, of court, detract from the need for a wide range of other meamtre~, including
many ofth~"
integrated by W}IO (2). UICC (6), and
Tar-level reductions are not the only simple possibility for governments (Table
6), and they may do little for vascular or respiratory disease. But they tnay well
offer one of the more immediately practicable means of avoiding an appreciable
proportion of the mass of lung cancer deaths that can otherwise be cxpcclcd In oc-
cur dttring Ihe first few dccatles of the next century.
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