Packaging and Pricing
Subject: Potential Impact of Price Increases on Demand
Fields
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2043565297
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Pill LIP I~IORRI~ U.S.A.
INTER .OFFICE CORRESPOND
Since- igTO, the. m~-n'_'Eec-~&rer's pric~ h,~s increased at. an ....
-.
and ~s~-~u~ [~Is ~g ~'~d 7.8~ ~uelly, ~.~-
-~" ~:~ " /
~t~v %~ c~n~, m~ has Ir~s~ sli~t?~y ~ 23,~ ..--"" ..-~. ~. ..-""
r~ a .57% price Lncr~a~ ~e,retail~
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D~, st~2fco~-
~ S/'~k %
1~. i~'~ $, 38~". 100%
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(8/80 - I/8!)
Total
2
~_a~ ~u~dcn 0-..~ ~o.'zac.~z-- ba~.2, ~. ~£Uai CmZ-tO~_/~J(z~.
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1980 16.0%" (4.2)~" *,t:, ,~6," '~ 5u L 10C.~
Janua-q¢ !977 L~,8"" (9.3}%' ,~:.n. ,49.. u... "-.( i.~9.~"
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86/0I/8
gO~g/L6"gg9~f~O'~=OIDOO~,ds~'$tu~.IIe~O~/tuo~'spaotud!I!qd'a~"a//:d~q
63° 9 o~ed
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A
R
E
¥
$
P
A
Y
55
25-
USASE RATE BY AE~J'/NCO~E
T~]- t ~7~
~-~4 45-54 65 & UP
$4oOgg & LESS
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