Cullman, Joseph Frederick III
(PM President & CEO (1957-1970)) Executive vice president and senior marketing executive of Philip Morris in the 1950s. Exec. VP 1955-57. President in 1958, held that position until 1967. Chairman from 1968-1972 and acquired title of CEO. Chairman of the Executive Committee, 1979-85. On the Board of Directors from 1954-1985.Went along with warning label. Was uncertain about about the correct direction for the company (whether PM should diversify or stay with tobacco). Farone was setting up deals to buy into Cetus Corp, or in the alternative Genentech. Marlboro had so much money, they didn't know what to buy next. Cullman engineered purchase of 7-Up. Vice President for Philip Morris, Inc. in 1954. He was an Executive Vice President from 1955 to 1957. He became President in 1958 and held that position until 1967. Chairman from 1968 to 1972 and in 1972 he also acquired the title of CEO. From 1979 to 1985 he became Chairman of the Executive Committee. He was on the Board of Directors from 1954 to 1985