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*Little Inc., Arthur D. (use Arthur D. Little in Named Organizations)

(this is a company, not a person) Abbreviated ADL

The abbreviation for Little Inc., Arthur D. is ADL. ADL is a Cambridge, MA consulting company. Hired by Liggett in 1955 to see if it could replicate Dr. Ernest Wynder's 1953 mouse-painting studies with Liggett's brands. Even though the tests did replicate the Wynder results, Little did not report the results for another seven years, and when it did, did not identify Liggett or the tested brands, per Dr. Jeffrey Harris. (Jenkins, p. 192). A 1961 memo from Arthur D. Little acknowledges cancer-causing elements in cigarette tobacco (Judge H.L. Sarokin, Haines opinion 2/6/92. Haines p. Ex. g(1). A 1961 Arthur D. Little Inc. report on mouse skin experiments for L&M begins: "There are biologically active materials present in cigarette tobacco. There are (a) cancer causing, (b) cancer promoting, (c) poisonous, (d) stimulating, pleasurable, and flavorful." (Allman complaint p. 57). See Little & Company, Arthur D., also TTLA Almanac - Names.