Women's Collection from Marketing to Counter-Marketing
VIRGINIA SLIMS OPINION POLL PUBLIC RELATIONS PLAN
Date: Oct 1996 (est.)
Length: 11 pages
2044417376-2044417386
Length: 11 pages
2044417376-2044417386
Abstract
Outlines Philip Morris' plan to use the Virginia Slims Opinion Poll as a public relations tool to foster brand recognition and positive media coverage. Describes how the results of the 1995 poll will be released with fanfare, including employing a celebrity spokeswoman, a press conference, and a dozen-city media tour. Provides examples of a few questionnaire items, bullets of key findings, and lists components of the press kit that will report the complete findings from the 1995 Virginia Slims Opinion Poll.
Fields
- Notes
Handwritten on the front: "Thanks - Although I hope we are media training Suzanne if she is going to be our spokesperson."
- Quotes
(significant quotes are above).
- Type
- Presentation Materials
- Position Statement
- Company
- Philip Morris
- Gender
- Gender mentioned, differentiation possible
- Named Person
- Carraro, Tara
- Daragan, Karen
- Dutton, Steve
- Keller, Ed
- Kuriansky, Judy
- Levan, Suzanne
- Scheele, Adele
- Daragan, Karen
- Named Organization
- Associated Press
- Atlanta Constitution
- Bloomberg
- Brides
- Business Week
- C & W
- Celebrity
- CNBC
- CNN
- Cosmopolitan
- Donahue
- Esquire
- Executive Female
- Family Circle
- Family Life
- Forbes
- Fortune
- Gannett News Service
- Glamour
- Good Morning America
- GQ
- Industry Week
- Ladies Home Journal
- Local Weeklies
- Love Phones
- Mademoiselle
- McCalls
- Miami Herald
- New Woman
- Newsweek
- NY Times
- New York University
- Parade
- Parenting
- Parents
- Playboy
- Roper Starch Worldwide
- Roper Organization
- Sally Jessy Raphael
- PMUSA
- Time
- Today Show
- Ucla
- US News
- US Today
- US Weekend
- Village Voice
- Wall Street Journal
- Woman's Day
- Working Woman
- World Report
- Atlanta Constitution
- Region
- New York, NY
- Los Angeles, CA
- Chicago, IL
- Dallas, TX
- Atlanta, GA
- Cleveland, OH
- Tampa - St. Petersburg, FL
- Raleigh - Durham, NC
- Nashville, TN
- Richmond, VA
- San Francisco, CA
- Minneapolis - St. Paul
- Miami - Ft. Lauderdale
- Denver, CO
- Los Angeles, CA
- Brand
- Virginia Slims
- Thesaurus Term
- Surveys
- Public Relations
- Public Opinion
- Media Campaigns
- Females
- Public Relations
- Keyword
- Virginia Slims Opinion Polls