Women's Collection from Marketing to Counter-Marketing
PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY DECEMBER, 1985
Abstract
Lists Spanish-language magazines that carry Benson & Hedges, Marlboro, and Winston advertisements for December 1985. Includes information on the number of advertisements and total cost.
Fields
- Type
- Chart/Graph/Table
- Company
- Philip Morris
- Gender
- No gender mentioned
- Named Organization
- Activa
- Buenhogar
- Caminos
- Cosmopolitan En Espanol
- Futbol
- Geo Mundo
- Guantes
- Harper's Bazaar
- Hispanic Business
- Hispanic Review of Business
- Hombre De Mundo
- Ideas Para Su Hogar
- Intimidades
- Leo Burnett
- Mecanica Popular
- Miami Mensual
- Nuestro
- R.J. Reynolds
- Temas
- TV Y Novelas
- Vanidades Continental
- Buenhogar
- Brand
- Benson & Hedges
- Marlboro
- Winston
- Marlboro
- Thesaurus Term
- Hispanic Americans
- Print Advertising
- Magazines
- Expenditures
- Print Advertising
Document Images
DECEMBER, 1985
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PHILIP MORRIS U.S.A.
COMPETITIVE SPANISH MAGAZINE SPENDING
RANKED BY COMPANY
DECEMBER, 1985
CIGARETTE COMPANY DECEMBER, 1985 YEARLY TOTALS
1.
Philip Morris U.S.A.
$56,723.10 q-b ,Zav
2.
R.J. Reynolds
26,049.25 t5~ D~eS
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Total $82,772.35 $925,951.05
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MAGAZINE: ACTIVA TOTAL PAGES: 108
ISSUE: December 4, 1985
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
NO CIGARETTE ADS
TOTAL CIGARETTE ADS: -
TOTAL COST: $ -
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MAGAZINE: ACTIVA TOTAL PAGES: 108
ISSUE: December 18, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $548.10
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $548.10
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: BUENHOGAR TOTAL PAGES: 100
ISSUE: December 3, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Benson & Hedges 100's Back Cover $911.70
Lights/Menthol 4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $911.70
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: BUENHOGAR TOTAL PAGES:. 100
ISSUE: December 17, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $911.70
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $911.70
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: CAMINOS TOTAL PAGES: 32
ISSUE: December, 1985
MIN.
PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST
16 Winston Page 4/Color Bleed $1,100.00
(Page 15)
Marlboro Back Cover 1,350.00
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $2,450.00
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MAGAZINE: COSMOPOLITAN EN ESPANOL TOTAL PAGES: 148
ISSUE: December, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro 145 Second Cover Ad (B/W) $1,125.00
Benson & Hedges 100's 4/Color Bleed
Back Cover
1,215.00
Lights/Menthol 4/C Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $2,340.00
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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MAGAZINE: FUTBOL TOTAL PAGES: 52
ISSUE: December, 1985
RHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $1,140.00
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $1,140.00
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MAGAZINE: GEO MUNDO TOTAL PAGES: 100
ISSUE: December, 1985
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $844.20
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $844.20
NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS
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